Introduction to Icon Design
Conceptual map
A course by Hermes Mazali , Art Director
About the video: Conceptual map
Overview
“In this lesson we will see the concept map technique, to avoid ambiguities and to be able to apply associations of concepts, and thus visualize the greatest number of solutions. ”
In this video lesson Hermes Mazali addresses the topic: Conceptual map, which is part of the Domestika online course: Introduction to Icon Design. Learn about the processes and techniques behind icon design for branding projects.
Partial transcription of the video
“An icon connects to an idea or concept. In this lesson. i'll show you how to craft a conceptual map or idea association. Let's get started on this journey together. In this lesson. we will begin constructing conceptual maps or frameworks around given statements to identify appropriate referents for each icon. One of the primary tasks involves making informed choices about Icon design involves choosing the correct referent for each statement. The referent is the suitable object that the sign connects to or represents. ensuring clarity and effective communication. Therefore. assess if the cho...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Icon Design
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Signage Design

Hermes Mazali
A course by Hermes Mazali
Hermes Mazali is an Argentinian graphic designer and art director based in Valencia, Spain.
He is a founding partner of Atemporal Agency, a small design agency where he works in art direction, photography, web design, logos, and icon design. However, he also works as a freelancer for a range of agencies, brands, and start-ups from different countries.
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