Creating Crowdfunding Campaigns from Scratch

A course by
Social entrepreneur. Ciudad de México, Mexico.
On Domestika since 04/08/2019
, Social entrepreneur

Learn how to build a successful campaign to get the financial support you need for your project

  • Spanish with subtitles in English
  • 58 students
Creating Crowdfunding Campaigns from Scratch

Learn how to build a successful campaign to get the financial support you need for your project

  • Spanish with subtitles in English
  • Available from July 6, 2020
  • 58 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • Available from the app
  • Unlimited access forever

Crowdfunding has become an excellent tool to obtain the necessary funds for your project or enterprise. In this course, Juan Del Cerro and his Disruptivo team teach you the strategies and tools needed to make a successful campaign. With more than 5 years of experience in crowdfunding campaigns, and having raised more $300,000 in collective funding, you will learn all the work that goes into funding all your great ideas.

Learn how to carry out a crowdfunding campaign in all its phases: prelaunch, during, and postlaunch. Review the basic tools and key strategies to achieve your goal, analyzing real success and failure cases.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Crowdfunding: tool to fund your project
  • U3
    U3. How to plan and pre-launch a crowdfunding campaign?
  • U4
    U4. The bell
  • U5
    U5. Post-campaign
  • FP
    FP Final project
View details

Meet Juan del Cerro, founder and CEO of and Socioalab Mexico, and his team, coordinators Jair Ziranda (Socialab Mexico) and Ale Sotosonrisas (Disruptivo). They present their projects, their experience in Crowdfunding campaigns, and what inspires them. In addition, they give you a brief introduction to the course.

Start by looking at what crowdfunding is; see its evolution, types, and platforms that exist. Are you wondering if crowdfunding is for you? Get know the characteristics, pros, and cons of doing a crowdfunding campaign to evaluate if it is your best option.

Analyze the 6 stages of a campaign, making a checklist with the steps to follow. Start with the precampaign, the key stage to detect if your project will reach the goal. See the importance of having a great video and the right outreach materials.

Develop an action plan with your goals: audience, key actions, expected time frame, and communication channels. Receive advice, examples, and strategic recommendations to consider. Understand the importance of having a large network of brand ambassadors and allies to help you advance your project.

In the pre-launch phase of the project, learn how to build up expectations, start growing a community, and close the first pre-contributions for your campaign.

The launch is here! Go over the important steps in this stage, and see why reaching 10% of the goal in the first 7 days of the campaign is vital. Juan shares with you his 4 fundamental sales rules and how to manage half of the campaign. Learn how to convince the undecided and make everyone aware of your project through the media and social networks.

Finally, see what to do in the final weeks of the campaign and learn how to build relationships with contributors, as well as other extra resources.

What is this course's project?

Develop a work plan for before, during, and after your crowdfunding campaign.

Who is it for?

To all those who are interested in raising funds for their project, whether they are entrepreneurs, creative people, someone who needs funds for a health project, a trip, or any other initiative.

What you need

You will need a computer and basic knowledge of tools such as Microsoft Word or Google Docs, PowerPoint or Google Slides, and Excel or Google Sheets, plus basic social networking skills.

A course by

Social entrepreneur

Juan del Cerro is the founder and CEO of and Socialab Mexico. He is dedicated to promoting and encouraging social entrepreneurs.

Over the past 5 years, he has worked with hundreds of people who want to create a company that solves a social or environmental problem, helping them develop key skills and providing them with the tools they need to put their ideas into practice.

He has made podcasts, books, articles, conferences, TEDx talks, and programs for entrepreneurs; all of which can be found on with the aim of making entrepreneurship available to everyone.


  • U1


    • Presentation
    • Influences
    • What will we do in the course?
  • U2

    Crowdfunding: tool to fund your project

    • What is crowdfunding?
    • Types of crowdfunding
    • Is crowdfunfing for you?
  • U3

    How to plan and pre-launch a crowdfunding campaign?

    • Pre-campaign: Design and Description - Part 1
    • Pre-Campaign: Design and Description - Part 2
    • Video and broadcast materials
    • Action plan
    • Ambassadors and allies
  • U4

    The bell

    • Pre launch
    • Campaign launch
    • Sales and monitoring of contributors
    • Half of campaign
  • U5


    • Campaign closure
    • Post-campaign
  • FP

    Final project

    • Introduction to Crowdfunding

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Creating Crowdfunding Campaigns from Scratch. A  course by

Creating Crowdfunding Campaigns from Scratch

A course by
Social entrepreneur. Ciudad de México, Mexico.
On Domestika since 04/08/2019
  • 58 students