Creating Crowdfunding Campaigns from Scratch

A course by
Social entrepreneur. Mexico City, Mexico.
Joined April 2019
, Social entrepreneur

Learn how to build a successful campaign to get the financial support you need for your project

  • Spanish with subtitles in English
  • 98% positive reviews (99)
  • 2075 students

Learn how to build a successful campaign to get the financial support you need for your project

Spanish with subtitles in English
  • 98% positive reviews (99)
  • 2075 students
  • 17 lessons (3h 2m)
  • 16 additional resources (9 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Crowdfunding has become an excellent tool to obtain the necessary funds for your project or enterprise. In this course, Juan Del Cerro and his Disruptivo team teach you the strategies and tools needed to make a successful campaign. With more than 5 years of experience in crowdfunding campaigns, and having raised more $300,000 in collective funding, you will learn all the work that goes into funding all your great ideas.

Learn how to carry out a crowdfunding campaign in all its phases: prelaunch, during, and postlaunch. Review the basic tools and key strategies to achieve your goal, analyzing real success and failure cases.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Crowdfunding: tool to fund your project
  • U3
    U3. How to plan and pre-launch a crowdfunding campaign?
  • U4
    U4. The bell
  • U5
    U5. Post-campaign
  • FP
    FP Final project
View details

Meet Juan del Cerro, founder and CEO of and Socioalab Mexico, and his team, coordinators Jair Ziranda (Socialab Mexico) and Ale Sotosonrisas (Disruptivo). They present their projects, their experience in Crowdfunding campaigns, and what inspires them. In addition, they give you a brief introduction to the course.

Start by looking at what crowdfunding is; see its evolution, types, and platforms that exist. Are you wondering if crowdfunding is for you? Get know the characteristics, pros, and cons of doing a crowdfunding campaign to evaluate if it is your best option.

Analyze the 6 stages of a campaign, making a checklist with the steps to follow. Start with the precampaign, the key stage to detect if your project will reach the goal. See the importance of having a great video and the right outreach materials.

Develop an action plan with your goals: audience, key actions, expected time frame, and communication channels. Receive advice, examples, and strategic recommendations to consider. Understand the importance of having a large network of brand ambassadors and allies to help you advance your project.

In the pre-launch phase of the project, learn how to build up expectations, start growing a community, and close the first pre-contributions for your campaign.

The launch is here! Go over the important steps in this stage, and see why reaching 10% of the goal in the first 7 days of the campaign is vital. Juan shares with you his 4 fundamental sales rules and how to manage half of the campaign. Learn how to convince the undecided and make everyone aware of your project through the media and social networks.

Finally, see what to do in the final weeks of the campaign and learn how to build relationships with contributors, as well as other extra resources.

What is this course's project?

Develop a work plan for before, during, and after your crowdfunding campaign.

Who is this online course for?

To all those who are interested in raising funds for their project, whether they are entrepreneurs, creative people, someone who needs funds for a health project, a trip, or any other initiative.

Requirements and materials

You will need a computer and basic knowledge of tools such as Microsoft Word or Google Docs, PowerPoint or Google Slides, and Excel or Google Sheets, plus basic social networking skills.


2075 Students
99 Reviews
98% Positive ratings
  • More reviews

A course by

Teacher Plus
Social entrepreneur

Juan del Cerro is the founder and CEO of and Socialab Mexico. He is dedicated to promoting and encouraging social entrepreneurs.

Over the past 5 years, he has worked with hundreds of people who want to create a company that solves a social or environmental problem, helping them develop key skills and providing them with the tools they need to put their ideas into practice.

He has made podcasts, books, articles, conferences, TEDx talks, and programs for entrepreneurs; all of which can be found on with the aim of making entrepreneurship available to everyone.


  • U1


    • Presentation
    • What will we do in the course?
    • Influences
  • U2

    Crowdfunding: tool to fund your project

    • What is crowdfunding?
    • Types of crowdfunding
    • Is crowdfunfing for you?
  • U3

    How to plan and pre-launch a crowdfunding campaign?

    • Video and broadcast materials
    • Ambassadors and allies
    • Action plan
    • Pre-Campaign: Design and Description - Part 2
    • Pre-campaign: Design and Description - Part 1
  • U4

    The bell

    • Half of campaign
    • Sales and monitoring of contributors
    • Campaign launch
    • Pre launch
  • U5


    • Post-campaign
    • Campaign closure
  • FP

    Final project

    • Introduction to Crowdfunding

What to expect from a Domestika course

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    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

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Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

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Creating Crowdfunding Campaigns from Scratch. Marketing, and Business course by

Creating Crowdfunding Campaigns from Scratch

A course by
Social entrepreneur. Mexico City, Mexico.
Joined April 2019
  • 98% positive reviews (99)
  • 2075 students