Creating Crowdfunding Campaigns from Scratch
A course by Disruptivo.tvSocial entrepreneur
A course by Disruptivo.tv, Social entrepreneur
Learn how to build a successful campaign to get the financial support you need for your project
Crowdfunding has become an excellent tool to obtain the necessary funds for your project or enterprise. In this course, Juan Del Cerro and his Disruptivo team teach you the strategies and tools needed to make a successful campaign. With more than 5 years of experience in crowdfunding campaigns, and having raised more $300,000 in collective funding, you will learn all the work that goes into funding all your great ideas.
Learn how to carry out a crowdfunding campaign in all its phases: prelaunch, during, and postlaunch. Review the basic tools and key strategies to achieve your goal, analyzing real success and failure cases.
What will you learn in this online course?
17 lessons & 16 downloads
What will we do in the course?
3 minutes, 40 seconds
What is crowdfunding?
2 minutes, 58 seconds
Types of crowdfunding
8 minutes, 22 seconds
Is crowdfunfing for you?
8 minutes, 0 seconds
Pre-campaign: Design and Description - Part 1
14 minutes, 42 seconds
Pre-Campaign: Design and Description - Part 2
8 minutes, 25 seconds
What's included in this course?
Meet Juan del Cerro, founder and CEO of Disruptivo.tv and Socioalab Mexico, and his team, coordinators Jair Ziranda (Socialab Mexico) and Ale Sotosonrisas (Disruptivo). They present their projects, their experience in Crowdfunding campaigns, and what inspires them. In addition, they give you a brief introduction to the course.
Start by looking at what crowdfunding is; see its evolution, types, and platforms that exist. Are you wondering if crowdfunding is for you? Get know the characteristics, pros, and cons of doing a crowdfunding campaign to evaluate if it is your best option.
Analyze the 6 stages of a campaign, making a checklist with the steps to follow. Start with the precampaign, the key stage to detect if your project will reach the goal. See the importance of having a great video and the right outreach materials.
Develop an action plan with your goals: audience, key actions, expected time frame, and communication channels. Receive advice, examples, and strategic recommendations to consider. Understand the importance of having a large network of brand ambassadors and allies to help you advance your project.
In the pre-launch phase of the project, learn how to build up expectations, start growing a community, and close the first pre-contributions for your campaign.
The launch is here! Go over the important steps in this stage, and see why reaching 10% of the goal in the first 7 days of the campaign is vital. Juan shares with you his 4 fundamental sales rules and how to manage half of the campaign. Learn how to convince the undecided and make everyone aware of your project through the media and social networks.
Finally, see what to do in the final weeks of the campaign and learn how to build relationships with contributors, as well as other extra resources.
What is this course's project?
Develop a work plan for before, during, and after your crowdfunding campaign.
Projects by course students
Who is this online course for?
To all those who are interested in raising funds for their project, whether they are entrepreneurs, creative people, someone who needs funds for a health project, a trip, or any other initiative.
Requirements and materials
You will need a computer and basic knowledge of tools such as Microsoft Word or Google Docs, PowerPoint or Google Slides, and Excel or Google Sheets, plus basic social networking skills.
Reviews
- 5 months ago
Te da las herramientas para iniciar una campaña desde cero y la forma de explicar de quienes promueven el curso es estimulante para concretar el plan que tengas al respecto. Felicitaciones a quienes lo imparten y felicidades para quiénes lo tomen, que puedan alcanzar todo lo bueno que se propongan!
- 7 months ago
excelente, me ayudó a saber que es crowdfunding
- 1 year ago
Amo el entusiasmo de estos profesores para enseñar! Lo recomiendo mucho. Todos los conceptos son geniales, obviamente cada uno aplicará los que necesite a su trabajo. Genial el curso!
- 1 year ago
Interesante para tener otros puntos de vista. Gracias por el esfuerzo en crear este curso!
- 2 years ago
Excelente curso
Over the past 5 years, he has worked with hundreds of people who want to create a company that solves a social or environmental problem, helping them develop key skills and providing them with the tools they need to put their ideas into practice.
He has made podcasts, books, articles, conferences, TEDx talks, and programs for entrepreneurs; all of which can be found on Disruptivo.tv with the aim of making entrepreneurship available to everyone.
Content
- U1
Introduction
- Presentation
- Influences
- What will we do in the course?
- U2
Crowdfunding: tool to fund your project
- What is crowdfunding?
- Types of crowdfunding
- Is crowdfunfing for you?
- U3
How to plan and pre-launch a crowdfunding campaign?
- Pre-campaign: Design and Description - Part 1
- Pre-Campaign: Design and Description - Part 2
- Video and broadcast materials
- Action plan
- Ambassadors and allies
- U4
The bell
- Pre launch
- Campaign launch
- Sales and monitoring of contributors
- Half of campaign
- U5
Post-campaign
- Campaign closure
- Post-campaign
- FP
Final project
- Introduction to Crowdfunding
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
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FAQs
Crowdfunding is a collective financing method where many people contribute small amounts of money to support projects, businesses, or ideas—usually through online platforms.
You’ll learn how to plan, launch, and manage successful crowdfunding campaigns, create attractive rewards, build a strong community, and use effective tools to maximize your fundraising.
Prior experience isn’t required, but the course is geared toward people with intermediate knowledge in entrepreneurship, communication, or project management.
All you need is internet access, a computer or mobile device, and a willingness to learn. It’s recommended to have a project in mind to apply the concepts during the course.
The key stages include planning, setting goals and rewards, creating visual materials, building a community, launching, monitoring, and post-campaign follow-up.
The course will teach you how to compare major platforms based on project type, country, and funding goals, helping you pick the best fit.
There are several types: rewards-based, donations, loans, and equity. The course helps you identify which suits your needs and project profile.