Creating an Illustration Portfolio on Instagram

Illustration agency. Valladolid, Spain.
On Domestika since 06/05/2014
, Illustration agency

Discover the keys to turn your Instagram account into a professional and artistic profile

  • 96% Positive reviews (78)
  • 1426 students
  • Spanish with subtitles
Creating an Illustration Portfolio on Instagram

Discover the keys to turn your Instagram account into a professional and artistic profile

  • Spanish with subtitles
  • 96% Positive reviews (78)
  • 1426 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 14 Lessons (1h 46m)
  • Available from the app
  • Spanish / English / Portuguese
  • Unlimited access forever

An editor or art director, needs only a few seconds in the Instagram profile of any illustrator, to get an idea of his work. Only if you generate enough curiosity, you will investigate a little more. If you are an illustrator, using IG as a support to showcase your work and portfolio is decisive to attract more clients, as stated by Sandra López, Founding Director of Pencil, the first illustrator agency in Spain that currently represents about thirty artists like David de las Heras or Elena Odriozola.

If in the course Keys to create a portfolio of professional illustration already learned the main thing to present your work to clients, in this course you will learn to take the keys of your portfolio to Instagram, knowing a battery of ideas that will serve as a road map to plan a strategy from scratch, or straighten the one you already have , to project and sell your work better.

About this course

Course table of contents

  • U1
    U1. Presentation
  • U2
    U2. We prepare
  • U3
    U3. Let's do it
  • U4
    U4. Final balance
  • FP
    FP Final project
See detail

You will meet Sandra López, who will introduce her Pencil illustrators agency and tell you about her extensive experience designing and analyzing portfolios of artists and illustrators; always in search of finding the best way to present his artistic work and showing what a client wants to see. Then, you will review with Sandra some Instagram profiles of illustrators that will serve as a reference for the good use of the tool.

You will see what makes Instagram the perfect tool to show your work. In the front row, different art directors and publishers will tell you about what they expect to see when they search and how.

The first thing you will do is analyze your work and your person to define a strategy that will accompany you throughout the process on how to project yourself, to whom, why and what you want to convey with your message. That is, you will find your goal.

Then, you will create your Instagram profile, configuring the basic options - if you haven't done it before - and define a biography that will be your business card. Next, you will know all the types of content that you can show in your profile to give it a professional approach, and you will learn to use two tools (apps) that will facilitate this process.

You will learn to write the contents that will accompany your images, seeing each of the approaches you can give, the proper use of hashtags to increase the visibility of your publications and as a consequence, the number of your followers.

As an integral vision of your Instagram profile, Sandra will tell you about where the Instagram key is and how you should work it with foresight and little by little to achieve a harmony in your mosaic.

Then, you will learn to take advantage of Instagram Stories to publish other content that is not very aligned with your feed but that can help strengthen your personal brand and connect more closely with your audience.

Finally, you will learn to analyze the statistics offered by IG, and Sandra will give you some tips to connect with your audience and boost your illustration portfolio like a professional.

At all times, Sandra will work on the profile of a renowned illustrator (Juan Palomino) and you will see the process in situ , from an empty account to a true portfolio of illustration and reflection of a great professional.

What is this course's project?

You will have an artistic and professional Instagram profile that defines you, and adapts to both your work and your personality with consistency. In addition, you will feed your profile with a roadmap full of ideas.

Course student projects

Who is it for?

To all those illustrators who use or want to use Instagram as a tool to promote their artistic work and need a battery of ideas or possible content to nurture their feed or their Stories .

What you need

You do not need prior knowledge to complete this course, but you must have illustrations and / or projects to work on your presentation.
On the materials you will need a smartphone with internet connection and a camera.


1426 Students
78 Reviews
96% Positive ratings



Illustration agency

Founded in 2000, Pencil is the first illustrator agency created in Spain. They represent artists from various countries, recognized by the most prestigious awards and international competitions in the sector, with works published in publishers, media and agencies in Europe, America and Asia. Its portfolio includes very different styles to adapt to the needs of all types of clients. Far from being guided by fashion, the only requirement is that they get excited.

They have always promoted and organized international cultural projects such as the International Illustration Forum of the FIL of Guadalajara-Mexico (FILustra); Ilumina, program to promote reading, LuchaLibro Valladolid, literary improvisation contest on the ring ... And they also collaborate with the About Program, of the Spanish Agency for International Development Cooperation (Aecid) and the International Foundation and for Latin America Administration and Public Policy (FIIAPP), giving workshops in cultural centers in Spain and institutions in Chile, Honduras, Mali, Mexico, Nicaragua, Nicaragua or Peru.


  • U1


    • Presentation
    • My favorite illustrators on Instagram
    • What are we going to do?
  • U2

    We prepare

    • What makes Instagram the ideal portfolio
    • General principles of the portfolio that you should keep in mind
    • We define our strategy for Instagram
  • U3

    Let's do it

    • We create our profile and give life to the bio
    • Contents for our Instagram and how to display them
    • Writing the texts that accompany the images
    • Some good hashtags
    • The mosaic (or grid) is the key
    • The stories as a tool to show us differently
  • U4

    Final balance

    • Review of results and keys to connect with your audience
    • Some final tips and ... ready!
  • FP

    Final project

    • Creation of an illustration portfolio on Instagram

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Creating an Illustration Portfolio on Instagram. A Marketing, and Business course by PENCIL·ILUSTRADORES

Creating an Illustration Portfolio on Instagram

Illustration agency. Valladolid, Spain.
On Domestika since 06/05/2014
  • 96% Positive reviews (78)
  • 1426 students