Best seller

Creating an Illustration Portfolio on Instagram

Illustration Agency. Valladolid, Spain.
Joined June 2014
, Illustration Agency

Discover the keys to turning your Instagram account into a professional and artistic profile

  • Best seller Spanish with subtitles in English
  • 97% positive reviews (400)
  • 5814 students

Discover the keys to turning your Instagram account into a professional and artistic profile

Spanish with subtitles in English
  • 97% positive reviews (400)
  • 5814 students
  • 14 lessons (1h 46m)
  • 15 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, Italian, French, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

It takes only a few seconds for an editor or art director to get an idea of an illustrator's work by looking at their Instagram profile. Only if they're hooked will they dig a little deeper. If you are an illustrator, using IG as a support to show your work and portfolio is fundamental to attracting more clients, according to Sandra López, founding director of Pencil, the first illustrator agency in Spain, which currently represents around 30 artists, including David de las Heras and Iban Barrenetxea.

If you've already learned the basics of presenting your work to clients in the course Keys to Creating a Professional Illustration Portfolio, bring those skills over to Instagram in this course. Gain a wealth of ideas that will serve as a roadmap to plan a strategy from scratch, or adjust the one you already have, in order to promote yourself and sell your work better.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Presentation
  • U2
    U2. We prepare
  • U3
    U3. Let's do it
  • U4
    U4. Final balance
  • FP
    FP Final project
View details

Get to know Sandra López, who introduces you to her agency, Pencil illustrators, and tells you about her extensive experience designing and analyzing portfolios by artists and illustrators. She is always in search of finding the best way to present artistic work and show off what a client wants to see. Together with Sandra, take a look at illustrators' Instagram profiles to get an idea of how to properly use it.

See what makes Instagram the perfect tool to showcase your work. Different art directors and editors tell you about what they expect to see when they conduct a search and how.

The first thing you do is analyze your work and yourself to define a strategy to accompany you throughout the process of how to present yourself and to whom, why, and what you want to convey with your message. In other words, define your goal.

Afterwards, create your Instagram profile, configuring the basic settings—if you have not already done so—and writing a biography to act as your business card. Learn about all the types of content that you can show on your profile to give it a professional focus, and learn to use two tools (apps) to facilitate this process.

Discover how to write content to accompany your images, going over each approach that you can use and the proper use of hashtags to increase the visibility of your posts, and, as a consequence, the number of followers you have.

As a comprehensive overview of your Instagram profile, Sandra talks about the key to Instagram and how you should work on it little by little, with advance planning, in order to achieve harmony in your Feed mosaic.

Later on, learn how to take advantage of Instagram Stories to post other types of content that are not perfectly aligned with your feed but can help reinforce your personal brand and connect more closely with your audience.

Finally, go over how to analyze the statistics that IG provides. Sandra offers some tips on connecting with your audience and promoting your illustration portfolio like a professional.

Throughout the course, Sandra works on the profile of a renowned illustrator (Juan Palomino) and shows you the process in situ of taking an account from a blank canvas to a true illustration portfolio that reflects a true professional.

What is this course's project?

Curate an artistic and professional Instagram profile that defines you and fits both your work and your personality. In addition, feed your profile with a roadmap full of ideas.

Projects by course students

Who is this online course for?

This course is for illustrators who use or want to use Instagram as a tool to promote their artistic work and who need a wealth of ideas or possible content to boost their Feed or Stories.

Requirements and materials

No prior knowledge is necessary to take this course, but you must have illustrations and/or projects to present.

Regarding the materials, you need a smartphone with an internet connection and a camera.


5814 Students
400 Reviews
97% Positive ratings
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Teacher Plus
Illustration Agency

Founded in 2000, Pencil is the first illustrator agency in Spain. They represent artists from various countries who have received the most prestigious awards and been recognized in international competitions in the sector, with works published in magazines, newspapers, and agencies in Europe, America, and Asia. Their portfolio includes diverse styles to suit the needs of all types of clients. Rather than being guided by trends, their only requirement is to instill excitement.

They have a history of promoting and organizing international cultural projects, such as the Guadalajara-Mexico FIL International Illustration Forum (FILustra); Ilumina, a reading promotion program; and LuchaLibro Valladolid, a contest of literary improvisation in the boxing ring. They also collaborate with the Programa Acerca, part of the Spanish Agency for International Development Cooperation (AECID), and the International and Ibero-American Foundation for Administration and Public Policies (FIIAPP), leading workshops in cultural centers in Spain and institutions in Chile, Honduras, Mali, Mexico, Nicaragua, and Peru.


  • U1


    • Presentation
    • My favorite illustrators on Instagram
    • What are we going to do?
  • U2

    We prepare

    • What makes Instagram the ideal portfolio
    • General principles of the portfolio that you should keep in mind
    • We define our strategy for Instagram
  • U3

    Let's do it

    • We create our profile and give life to the bio
    • Contents for our Instagram and how to display them
    • Writing the texts that accompany the images
    • Some good hashtags
    • The mosaic (or grid) is the key
    • The stories as a tool to show us differently
  • U4

    Final balance

    • Review of results and keys to connect with your audience
    • Some final tips and ... ready!
  • FP

    Final project

    • Creation of an illustration portfolio on Instagram

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Creating an Illustration Portfolio on Instagram. Marketing, Business & Illustration course by PENCIL·ILUSTRADORES Best seller

Creating an Illustration Portfolio on Instagram

Illustration Agency. Valladolid, Spain.
Joined June 2014
  • 97% positive reviews (400)
  • 5814 students