Strategic Naming with AI

Zam Gtz is a brand strategist, designer, and founder of creative projects focused on developing long-term brand identities. Throughout his career, he has worked with companies and brands across various sectors, helping them build strong narratives and coherent branding systems that resonate with their audience.
His practice combines strategy, creativity, and technology, integrating contemporary tools into brand-building processes. In his courses, Zam shares his methodology and guides students in developing projects with a clear conceptual foundation, fostering a critical and creative approach to building relevant brands in today's environment.