Retail Design Specialization

Course summary

• U1: Introduction

  • Introduction

  • Influences | Anna Broeng

  • Influences | Clap Studio

  • Influences | Ciszak Dalmas Ferrari

  • Influences | Kiosco Creativo

  • Reference Models | JoAnn Tan

• U2: Colorful Retail Space Design

  • What Is Retail Design?

  • Colour Psychology for Retail Spaces 1

  • Colour Psychology for Retail Spaces 2

  • Customer Experiences

  • The Brand DNA 1

  • The Brand DNA 2

  • Research and Inspiration for Your Project

  • Mood Boards and Materials

  • Spatial Planning

  • Final Visualisations 1

  • Final Visualisations 2

  • Presenting Your Projects to Clients

  • Tips I Wish I Had Known

• U3: Introduction to Retail Design

  • What will we do in the course?

  • What is retail design?

  • Brands and shopping experience

  • Know the customer

  • Know the space

  • Know the environment

  • Method to create a unique concept

  • The inspiration

  • Distribution

  • Application of the concept indoors

  • Choice of final materials

  • Final planimetry 1

  • Final planimetry 2

  • Graphic representation

  • The presentation of the project

  • The press kit

• U4: Designing Unique Luxury Spaces

  • What We Will Do in the Course?

  • What is a Design Brief?

  • Client DNA, How to Get to Know Your Client

  • Getting to Know the Space

  • References

  • The Concept

  • Unique Materials and Bespoke Solutions

  • The Final Mood Board

  • The Experience

  • Visual Representation

  • Creative Development and Execution

  • Handling the Project to Your Client

  • Share Your Work

• U5: Introduction to Visual Merchandising

  • What will we do during the course?

  • Showcase

  • Storytelling

  • Product integration and enhancement

  • Surprise the viewer

  • Space

  • Focal point, composition and balance

  • materials

  • illumination

  • Order and brand analysis

  • Budget, space and duration

  • Brief

  • Brainstorm and concepts

  • Sketches

  • Materials and lighting

  • Presentation to the client

  • Final art and suppliers

  • Mounting

• U6: Window Display Design

  • My Toolbox

  • Creativity Exercise

  • Knowing How to Read between the Lines of a Brief

  • The Main Character: The Product

  • Sorting Your Thoughts: What’s the Story?

  • Tell Your Story

  • The Verdict: The Presentation to the Customer

  • Production Plan

  • Box Construction

  • Silhouettes

  • Sculpt Your Lungs

  • Arterial System

  • Paint the Sculptures

  • Assembly 1

  • Assembly 2

• Final project

  • Retail Design Specialization