
Transmitting action, movement, a sense of reality to inspire and motivate viewers is what Andrés Cardona strives for in his sports photographs for advertising campaigns. Throughout his extensive career as a photographer and director of photography, he's worked in the sports field for well-known brands such as Nike and Reebok.
In this online course, learn how to read a client's brief and take photos of sports in action, playing with the strength and force of movement. Andrés teaches you his techniques while working with a professional triathlete, taking his movements to the extreme to capture them in powerful photographs for an advertising campaign.
17 lessons & 6 downloads

1 minute, 57 seconds

4 minutes, 12 seconds

2 minutes, 19 seconds

8 minutes, 51 seconds

4 minutes, 10 seconds

11 minutes, 50 seconds
Begin by getting to know Andrés, who tells you about his background, how he got started in photography, and where his career has taken him. He also talks about his biggest inspirations and influences.
Continue with an overview of the course project: an action shot and a lifestyle shot of an athlete for a sports advertising campaign. Then, learn a few fundamentals concepts about light quality and direction before analyzing some rhetorical figures used in photography and advertising.
Read through the client brief for both shots and decide on the technical aspects for each, making a list of the equipment you need. Andrés also talks to you about essential materials and why they're important for your session.
Time to get to work! Assemble your set and lighting, measuring the amount of light and contrast ratios, and then start shooting your athlete in action.
Repeat the process for your lifestyle image. Photograph the athlete in sportswear in a medium and long shot, followed by a portrait, taking a medium shot and general shot.
Once you have all the images, choose the best for editing. Andrés also shows how to do a quick selection of low-quality photos to send to the client beforehand.
Following your brief, color correct the final images in Capture One and learn to finish them in Photoshop, retouching skin, product, and composition imperfections to achieve a professional advertising look. Finally, see how to export your images for delivery.
Plan and run a photoshoot with an athlete, focusing on action, intention and light in your images.

Photographers and creatives who want to learn techniques for advertising photography, specifically sports.
Basic knowledge of photography is required.
As for materials, you need a digital camera, a computer with Photoshop, studio flashes (a minimum of two with tripods or stands) or an external camera flash, light-colored rebound surfaces such as white foam board, and dark surfaces such as black cardboard or fabrics.

Me quedo con la sensación de que el si sabe sacar fotos buenas con un gran equipo, pero no me sirve de mucho si yo no lo tengo. Además, no explicó el equipo, ni dio tips de iluminación. Después la mayor parte del curso es usar un software que tampoco tengo.
creo que es un curso corto pero completo, aprendes un poco de edicion de fotografia, retoque, brief y de mas (:
excelente curso
O curso trata superficialmente iluminação, esquemas de luz e direção de modelos esportivos. O briefing é básico, e muitas correções que poderiam ser feitas no set vão para o Photoshop. As aulas focam mais no Photoshop do que no estúdio.
Por R$18, não há muito o que exigir, mas fotógrafos avançados encontrarão pouco valor. É útil para iniciantes, mas não para quem busca técnicas específicas.
Nada pessoal com Andrés Cardona e seu trabalho, mas o curso não atendeu minhas expectativas.
buen curso

Introduction
Tools for the approach to a Project
Action and Lifestyle Production
Edit and Retouch
Final project
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn valuable methods and techniques explained by top experts in the creative sector.
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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This course is aimed at photographers with intermediate skills but is also valuable for those with experience who want to specialize in sports and advertising photography.
You’ll need a digital camera, a computer with Photoshop, two studio or camera flashes, tripods, reflectors, and lighting accessories like softboxes, flags, or remote triggers.
You’ll learn how to plan shoots, manage advanced lighting, direct athletes, apply visual rhetorical devices, measure light, edit images in Capture One and Photoshop, and work with briefs and agencies.
The course teaches how to set up lighting schemes with flashes, control backlighting, use modifiers, and measure contrast ratios to create striking, professional images.
Yes, you’ll learn professional workflows in Photoshop and Capture One, including selection, color correction, skin retouching, background manipulation, and exporting images.
Lifestyle photography aims to capture athletes in natural, relaxed moments, while action photography focuses on dynamic movement and drama, using different lighting and directing techniques.
Yes, the course covers everything from creating the brief and communicating with agencies to delivering and justifying images for sports advertising campaigns.