Learn the basis to create a blog with attractive content for your target
Have you always wanted to open your own blog and be able to live on it but don't know how to do it? In this course Abigail Quesnel - Bachelor of Communication and Deputy Director of coolhuntermx.com - will guide you to create your first blog from scratch and achieve a greater impact on readers with original content.
You will learn step by step to create from the name and visual identity, to select your target audience and generate attractive content to share not only in your blog, but in different communication channels that Abigail will explain to you, as well as how to monetize your project.
What's included in this course?
You will start the course knowing Abigail Quesnel, who will tell you about his interest in magazines since childhood and how he entered the world of bloggers and then live on it. Then you will see its main editorial influences and its references.
The first step in creating your blog is to understand the importance of knowing who you want to address, so you will define a niche or target audience and based on that, you will create the name and visual identity of the blog.
Once you have defined audience, name and logo, you will learn to create your website on the WordPress platform, you will register and select a template to start giving life to your blog.
Next, you will learn some basic SEO tips to position your blog in search engines. You will see what SEO is and what it is for, how search engines work, how the titles of the publications should be, the construction of the URLs and the names of the files that are uploaded to the server. Everything to make your content appear in the first results in a Google search.
Next, Abigail will teach you to identify what you want to say, how you want to say it and when you want to say it, all through a varied and attractive content that you will also learn to create, to finally make and publish your first post, considering the best time to post and trends. The key? Keep your audience in mind at all times.
Once you have defined your blog and published your first publication, you will learn to create community and amplify your channels by choosing the right platforms for your content on social networks, email planning and strategic alliances to monetize your blog.
Finally, you will learn to measure your results by reading the statistics to improve your content.
What is this course project?
You will create your first blog and publish the first post of it by applying all the knowledge learned.
Who is it aimed at?
To anyone interested in opening a blog eager to share stories and create relevant content for their audience.
You don't need to have previous knowledge because Abigail will teach you everything from scratch. What is essential is to have a lot of motivation and stories to tell. On the materials, you will only need a computer with internet access, pencil and paper.
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Abigail Quesnel studied Communication at the Universidad del Valle de México (Mexico) and has more than seven years of experience in the digital publishing world. Her passion for magazines and the power of the word led her to enter the world of blogs, creating original content in which she shares her experiences and opinions. She has collaborated in the creation of web pages and headed sites such as 15A20.com and is currently deputy director of coolhuntermx.com.