Introduction to Blogging

A course by Abigail Quesnel
Bachelor of Communication and blogger. Ciudad de México, Mexico.
On Domestika since 03/05/2019
, Bachelor of Communication and blogger

Learn the basics to create a blog with attractive content for your target

  • Spanish with subtitles in English
  • 95% Positive reviews (212)
  • 3801 students
Introduction to Blogging

Learn the basics to create a blog with attractive content for your target

Spanish with subtitles in English
  • 95% Positive reviews (212)
  • 3801 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 20 Lessons (1h 30m)
  • Available from the app
  • Spanish, English, Portuguese, German
  • Unlimited access forever

Have you always wanted to open your own blog and be able to live on it but don't know how to do it? In this course Abigail Quesnel - Bachelor of Communication and Deputy Director of - will guide you to create your first blog from scratch and achieve a greater impact on readers with original content.

You will learn step by step to create from the name and visual identity, to select your target audience and generate attractive content to share not only in your blog, but in different communication channels that Abigail will explain to you, as well as how to monetize your project.

About this course

Course table of contents

  • U1
    U1. Presentation
  • U2
    U2. Basic steps
  • U3
    U3. Content
  • U4
    U4. Amplification
  • U5
    U5. How to monetize
  • U6
    U6. Measure your results
  • FP
    FP Final project
View details

You will start the course knowing Abigail Quesnel, who will tell you about his interest in magazines since childhood and how he entered the world of bloggers and then live on it. Then you will see its main editorial influences and its references.

The first step in creating your blog is to understand the importance of knowing who you want to address, so you will define a niche or target audience and based on that, you will create the name and visual identity of the blog.

Once you have defined audience, name and logo, you will learn to create your website on the WordPress platform, you will register and select a template to start giving life to your blog.

Next, you will learn some basic SEO tips to position your blog in search engines. You will see what SEO is and what it is for, how search engines work, how the titles of the publications should be, the construction of the URLs and the names of the files that are uploaded to the server. Everything to make your content appear in the first results in a Google search.

Next, Abigail will teach you to identify what you want to say, how you want to say it and when you want to say it, all through a varied and attractive content that you will also learn to create, to finally make and publish your first post, considering the best time to post and trends. The key? Keep your audience in mind at all times.

Once you have defined your blog and published your first publication, you will learn to create community and amplify your channels by choosing the right platforms for your content on social networks, email planning and strategic alliances to monetize your blog.

Finally, you will learn to measure your results by reading the statistics to improve your content.

What is this course's project?

You will create your first blog and publish the first post of it by applying all the knowledge learned.

Projects by course students

Who is it for?

To anyone interested in opening a blog eager to share stories and create relevant content for their audience.

What you need

You don't need to have previous knowledge because Abigail will teach you everything from scratch. What is essential is to have a lot of motivation and stories to tell. On the materials, you will only need a computer with internet access, pencil and paper.


3801 Students
212 Reviews
95% Positive ratings

Abigail Quesnel

A course by Abigail Quesnel

Bachelor of Communication and blogger

Abigail Quesnel studied Communication at the Universidad del Valle de México (Mexico) and has more than seven years of experience in the digital publishing world. Her passion for magazines and the power of the word led her to enter the world of blogs, creating original content in which she shares her experiences and opinions. She has collaborated in the creation of web pages and headed sites such as and is currently deputy director of


  • U1


    • Introduction
    • Influences
    • Final project
  • U2

    Basic steps

    • Find your niche
    • Naming + Branding
  • U3


    • Let's start
    • SEO
    • What do your readers want?
    • Editorial calendar
    • Attractive content
    • How to make titles that generate clicks
    • Variety of content
    • Your first post
  • U4


    • Social media
    • Newsletter
    • Strategic alliances
  • U5

    How to monetize

    • Self-management
    • Content Marketing
  • U6

    Measure your results

    • Data and statistics
    • Why do most blogs fail?
  • FP

    Final project

    • Introduction to blogging

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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Introduction to Blogging. A Marketing, and Business course by Abigail Quesnel

Introduction to Blogging

A course by Abigail Quesnel
Bachelor of Communication and blogger. Ciudad de México, Mexico.
On Domestika since 03/05/2019
  • 95% Positive reviews (212)
  • 3801 students