Specialization in Presentation Design & Delivery for Impact

Introduction

Great presentations go beyond good design—they tell compelling stories that move people to act. By combining visual hierarchy, color, and typography with thoughtful delivery, you shape how ideas are received and remembered. In a world driven by connection and clarity, mastering this skill means transforming your message into something truly unforgettable.

1m

Influences | Chris Tomlin

In this lesson, I'm going to share 4 individuals who have had a big impact on me and my career. These include journalist and novelist Chuck Palahniuk, comic book writer Frank Miller, writer and essayist James Ellroy, and author Dan Roam.

6m

Sources of Inspiration | Marcello Pirovano

In this section, you will talk about three books that have inspired my work method and that I have accompanied in the growing professional if you are a progettista that is “presentatore di progetti”, capendo that PowerPoint is only one instrument with an other, with pregi e difetti, at the service of content.

10m

Influences | Katya Kovalenko

In this lesson, I will tell you about my influences and the things that keep me inspired and motivated.

3m

Influences | Erica Igue y Mauricio Quitero

In this class, you will get to know who inspires and influences us, whether in our day-to-day work or in the creative routine as a whole.

9m

Influences | Cristian Salomoni

There are many things that have been an inspiration during my professional and personal journey. I'm going to tell you some and why they have been and continue to be my biggest influences.

4m

Why Is Storytelling So Powerful?

Let's first find out why stories are so powerful and why you should use them to create compelling presentations.

11m

The Rhetorical Triangle

The rhetorical triangle is a simple device created thousands of years ago by Aristotle that explains the three pillars of any great story. I will demonstrate how these three pillars underpin any persuasive story.

5m

What Is the Hero’s Journey and Why Is It Relevant

In this lesson, you will learn what the hero's journey is and how you can adapt it to tell a powerful story.

17m

Understanding Your Audiences

Next, I will explain how you can target your presentation to the true hero of the story: your audience. You will learn why your audience is so important to the success of your story.

5m

Discovery Workshop: The Case Study

First, let's meet our business owner and extraordinary bespoke furniture maker, Sandy Buchanan.

7m

Understanding the Audience and Their Challenges

Taking the information that Sandy gave us, using the discovery workshop answers, we can now understand exactly who his specific audience is.

3m

Applying the Twelve Steps

The next step is to put Sandy's answers into the simplified hero's journey we went through previously, realising all the 12 steps.

10m

How to Open and End a Presentation

In this lesson, we will look at how to open and end a presentation for maximum impact. By the end of this unit, you should have some great insight into how to really appeal to your audience, as well as when beginning and ending a presentation.

7m

Best Practice for Design Decisions and Slide Content

Let's first have a look at the basics of how to best show your story on a slide. You will learn slide content best practices and design decision-making.

9m

Presenting Your Idea

It's time for the big moment! In this lesson, I will present Sandy's business as a winning presentation.

13m

The art of persuasion

Discover how the tool (of power) was created — a tool that everyone, absolutely everyone, can use to communicate their ideas, organize their thoughts, and share decisions.

9m

Aesthetic foundations

In this section we will find some meme and information that we have shared with PowerPoint one of the tools we hate by the designer (and not only).

7m

The kinesthetic thought

This presentation must be created to focus on an objective: learn the anatomy of the slide and use it as a thinking unit in order to guide your public in the understanding of your story.

6m

Collage and metaphor

PowerPoint is the only digital instrument at the disposal of many people to combine testi and images: with this lezione you can stop the regulation of graphic composition through the collage technique and some simple exercises.

8m

Objective and structure

To be able to create an effective presentation, we must first define the communicative objective: start by selecting a topic that you want and that you will present to your public, organizing the index of the sections and the argomenti discussed.

6m

Your design system

In this lesson we will begin to explore the PowerPoint interface, creating the fundamentally visible elements that you will find in your graphic project.

19m

The slide master

Discover how to speed up the production of a presentation, creating the reusable slide template - the master - so as not to waste time and optimize your work.

12m

Imaginary and iconography

An effective presentation is not limited to testimonials and image support: it is necessary to select photographs and illustrations of impact, in line with the image of your story.

12m

The importance of packaging

To be able to create an effective presentation, we must first define the communicative objective: start by selecting a topic that you want and that you will present to your public, organizing the index of the sections and the argomenti discussed.

15m

Dos and don'ts

In this lesson we will begin to explore the PowerPoint interface, creating the fundamentally visible elements that you will find in your graphic project.

5m

Rules for an effective presentation

Discover how to speed up the production of a presentation by creating the reusable slide template — the master — so you don’t waste time and can optimize your work.

4m

Art Direction

There are two ways of working out the style of your presentation, one is using an existing Brandbook or Brand Manual, another is creating a mood board of visual references. In this lesson, we will review each option.

2m

Theory of Color

In this lesson, I will talk about color and its components, and explain how to create beautiful harmonies using a color wheel.

3m

Theory of Typography

The importance of typography is often overlooked, but it plays a critical role in any design and especially in presentation design. We are communicating information and we want it to be easy to read and pleasant to look at. In this lesson, we will cover some basic typography terms and I will share some rules of pairings and combining different fonts.

3m

Theory of Composition and Layout

The secret to any good design lies in the way its visual elements are organized and positioned about each other, in other words, in its layout. The layout gives meaning to your design and makes it look visually appealing. It helps maintain balance from page to page or slide to slide. In this lesson, we will talk about the layout’s main components: Grid and Grid Systems.

4m

Workspace and Format

In this lesson, I’ll show you how to choose the right format and theme for your template, prepare the workspace, and build our grids for future slides.

9m

How to Work with Text 1

In this lesson, we will create and save the character and paragraph styles for our future template. I will also explain more in-depth about alignment, spacing, and proportions of the text elements, as well as how to create columns and lists.

15m

How to Work with Text 2

In this second part of the lesson, I will explain to you how to work on some more elements of the text.

17m

Colors and Shape Styles

In this lesson, we will save our template’s color palette for easier access. I will also talk about shape and graph styles and give you some tips on how to use shadows and effects properly.

17m

Composition and Layout 1

Now we have all the necessary elements ready to create our slides from the list. In this lesson, I’m going to show you how to use the Grid System we built before to create different layouts.

14m

Composition and Layout 2

In this second part of the lesson, I will explain to you three other combinations of elements.

16m

Composition and Layout 3

Now we are going to go ahead with more options combining images and other elements.

18m

Composition and Layout 4

In this fourth and last part of the class, I will end the composition with two versions of the finished layout.

7m

How to Work with Images

In this lesson, I will talk about images, how to select, adjust and optimize them for presentations. I will also give you some tips on how to integrate them better into the composition by choosing the focal point.

20m

Icons and Icon Library

In this lesson, we’ll talk about icons, their formats, and where to find them. Then, we will create an icon library slide for our template, for easier access.

6m

Template, Master Slides

In this lesson, I will explain the role of Master Slides in the Template and show you how to save and export your template.

3m

The Importance of Presentation

In this class, you will understand more about presentations and what is our role in the agencies, you will even know what different types of presentations you can make.

6m

Tools and Google Slides

When we talk about presentations, the role and variety of tools in the preparation process are often unimaginable. In this class, you will discover that to see a final presentation, we use many other tools (many indeed) that complete the work. In addition, you will delve into the technical part of building slides.

18m

How Do We Do It 1

More than just listening to people talk, in this class, you'll be able to see how we do it. We'll show you our day-to-day work so you can understand how we develop our clients' presentations.

10m

How Do We Do It 2

By knowing the idea behind the construction and narrative of some of our presentations, you will have more options to find a method that is more comfortable for you to create and present yours. In this second part of the class, you will learn more examples of how we do it.

14m

Defining Your Goals

Why is it important to know the purpose of a presentation well? In this class, you will see our analysis process and how we put it into practice in our project. To demonstrate it in practice, we're going to have a chat with our Clic Experience client.

7m

Building the Narrative

In this class, you will begin to build the narrative of your presentation. Here we will show our tactics on how to tell a story, how to defend your points and how to enrich your defense.

14m

Looking Good 1

We already have the whole narrative constructed. In this class, you will see how to make the presentation layout charming.

20m

Looking Good 2

In this second part of the class, we will continue the slide creation process until the end of the presentation. You will continue to see the layout options up close and you will be able to apply them to your project as well.

18m

Showtime: Techniques for Presenting

In this class, you will learn all about non-verbal communication, posture, gestures, expressions and body language to rock your presentation.

14m

Rehearsal

Rehearsing can be just as important as knowing the content of your presentation. In this class, you will see the different ways of rehearsing to present in the best possible way.

4m

Face-To-Face Presentation

We already have the slides ready, the story ready, we've already seen all the techniques, we've already rehearsed. In this class, it's time to actually make the presentation.

10m

Online Presentation

It's time to put the knowledge into practice! Here you will see our online presentation for Clic Experience. Take a good look at all virtual presentation tactics.

9m

Introduction to the science of communication

In this lesson I will explain what it means to communicate and why it is so important for our personal and professional life. Do you know why we are bad communicators?

6m

Psychology of your client

This is my favorite pick because it is so psychological. Each client and each audience is a world, and that is why we must understand how to address each one of them, otherwise they will not listen to us. We will use the DISC, a psychological tool that will help us personalize our communication according to the personality of our audience. You will see how that makes a difference in our communication.

13m

Verbal and non-verbal communication

Next, I will explain the difference between verbal communication and non-verbal communication, which are respectively the “what” and the “how” we say things during our presentation.

5m

Our project

Now I will tell you about the final project that we are going to carry out. It will be our way of putting into practice everything learned during the course.

3m

Elements that make up verbal communication

The speech is a fundamental part of our presentation. We have to prepare, know what to say, what is our key idea, etc. Let's see what work we have to do to build a speech of 10.

13m

Discourse structure

A speech is not something done at random, it is not something improvised without organization. In this lesson I will show you what structure the discourse must have so that whoever listens to us understands our project, idea or product.

9m

Techniques to catch the audience

In a world full of distractions like the current one it can be difficult to seduce our audience, so we must know some technique to catch their attention. Because, in addition, if you are selling a product, without attention there are no sales.

14m

Top errors and how to fix them

Whether you have experience presenting or your first time, it is normal to make mistakes. Nothing happens, the important thing is to know how to solve them. In this lesson I will explain how.

9m

Support elements in the presentation

It is important to have visual support, but not everything goes. In this lesson we will see what characteristics our presentations must have in order to be efficient and effective when communicating what we really want to convey.

5m

Facial expression, gestures, posture, and appearance

In this lesson we will see the first four variables of non-verbal communication that we must take care of during our presentation: facial expression, what we do with our face, gestures, postures and appearance, that is, our personal image. Let's see how to use them.

20m

Haptic and proxemic

We continue to practice with our non-verbal communication. Now we will see haptics, which is the use of touch, and proxemics, the importance of distances and spaces.

9m

Paralanguage

Your voice reflects your mood and physical state. The intonation, the volume, the silences, the accent, the timbre or the inflection of the voice are characteristics that you have to handle properly when making a presentation in public if you want to connect with them.

5m

Chronic: the use of time

Time also communicates. Knowing at what time of the day our body is most awake to perform according to what activity is very important to be prepared to face and organize our daily tasks, and, among them, our presentations.

3m

Final presentation and feedback

We are going to see my final project to serve as an inspiration for yours. There is only one way to learn, by practicing!

6m

Review and tips for the future

In this lesson we will see everything we have learned. You already have all the tools to communicate and you know how to prepare an important speech and how to convey it. You will be able to dominate the situation when faced with presentations, speeches, meetings and interviews. Before finishing, I'm going to also give you some tips for the future.

2m