Guided Course: Engaging Copy for Social Media Posts

Overview

“This lesson will focus on the steps of developing the idea behind your campaign. ”

In this video lesson Domestika addresses the topic: Developing the Idea, which is part of the Domestika online course: Guided Course: Engaging Copy for Social Media Posts. Craft engaging social media copy, master copywriting fundamentals, and learn creative techniques to make your brand stand out.

Partial transcription of the video

“We've looked at the research, all the different elements of research that you can do. Here you might hear things called product truths, big idea, brand idea. These are all basically different versions of the same thing. For our purposes, we're going to use those three terms of insight, creative challenge and idea. The insight is all about what position is your audience in kind of relative to your product or service? What is it that they need? There's a really good example we can look at here. It's a piece of work that was done by Gray. and a few other WPP agencies. It was for the UN and it ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Guided Course: Engaging Copy for Social Media Posts

• Level: Beginner
• 100% positive reviews (3)
• 274 students
• 1 unit
• 9 lessons (1h 35m)
• 8 downloads

• Category

  Marketing & Business, Writing

• Areas

  Communication, Copywriting, Social Media, Writing