Learn the typographic revival method to give a new digital life to ancient fonts
To immerse yourself in the world of typography is to take a trip to the past. In this course you will learn to study the roots of a source to reinterpret it in digital, a form of homage to the past by the hand of Oscar Guerrero -Graphic designer and typography design specialist- who will guide you step by step with the method of revival typographical.
If you want to give a new digital life to a classic typography, learn with Oscar and immerse yourself in characters, shapes and spots.
What's included in this course?
You will learn about Oscar Guerrero's work, his experience as a typography designer and how he got introduced to the world of letter design. You will discover his passion for design through his main influences and typography rescue projects.
You will see what the typographic revival - the archeology of typefaces - through a series of relevant projects.
As a starting point for your project, you will look for samples of classic sources in books, urban signs or similar. Once you have chosen a type, you will analyze it to determine its main characteristics and see the structural aspects and unique features of it.
Oscar will explain all the basic design parameters to understand the typographic form. You will learn about aspects that can radically change a letter, such as metric and proportion, structure, color and contrast, and optical compensations.
You will see specific techniques of analogous drawing to make the initial sketches of your letters; these will help you to reflect the DNA of the typography and to generate a well-structured interpretation.
You will go from analog to digital with a level of precision with digitalization techniques in Adobe Illustrator and Glyphs.
You will learn the criteria to create the system low box and high box of typography and, finally, you will apply rhythm and spacing criteria so that when a word is read, it generates a comfortable and pleasant sensation.
What is this course project about?
You will reinterpret an old typeface of your choice to give it a new life in digital form through design.
Who is it for?
To any person related to design, calligraphy or art, who has a special attraction for the world of letters and typography.
You will need basic knowledge of graphic design and vector drawing techniques, and above all, passion for typography, calligraphy or lettering .
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Colombian graphic designer and specialist in graduate typography design from the University of Buenos Aires (Argentina). He is currently working as an independent designer in his studio Sumotype Foundry, where he develops typography projects and lettering .
He has participated as a jury for Colombia in the Bienal Tipos Latinos 2016 and has received recognitions such as the Steel Pencil Award in Colombia (2007 and 2014) and the Communication Arts Award 2016, as well as participating in the Latinamerican Biennial of Latin Types 2014 Typography and the Iberoamerican Design Biennial 2014.