Specialization in Product Photography for E-Commerce

Course summary

• U1: Get inspired

  • Introduction

  • Influences / Martí Sans

  • Influences / Paloma Rincón

  • Influences / Mireia Ruiz

  • Influences / Josefina Mogrovejo

  • Influences / I'm Blue I'm Pink

  • Influences / Paola Sanabria

• U2: Product Photography for Beginners

  • The camera

  • The color of light

  • Light form

  • Paper diffusers

  • Natural light

  • Still life with natural light

  • Postproduction

  • Work with lamps

  • Still life with desk lamp

  • Still life in motion with desk lamp

  • Postproduction I

  • Postproduction II

  • Work with hand flash

  • Still life with hand flash

  • Postproduction

  • The studio flash

  • Still life with studio flash

  • Postproduction

• U3: Product Photography with Direct Sunlight

  • Introduction and previous approaches

  • Composition

  • How to use shadows as a creative resource

  • Take advantage of the scene

  • Creative development: moodboard and treatment

  • materials

  • Shooting the image with a high point of view (zenith)

  • Shooting the image with a low point of view (isometric and frontal)

  • Shooting the image with a low point of view (isometric and frontal) II

  • Retouching and adjustments

  • Publication

• U4: Professional Set Design for Product Photography

  • Materials, brief and product and brand analysis

  • Conceptualization and inspiration

  • First ideas and sketches

  • Second sketches with color tests

  • Final sketch and presentation

  • Creation of background and floor 1

  • Creation of background and floor 2

  • Customization of objects

  • Placement of elements and shooting

  • Playing with experimentation

  • Review and selection

  • Corrections and export 1

  • Corrections and export 2

  • Presentation of your work

• U5: Creative Direction for Product Photography

  • Visual Universe and Idea

  • Sensations through Color

  • Mood board

  • The Search for the Perfect Prop

  • Shooting Planning and Materials

  • Image Composition and Organization 1

  • Image Composition and Organization 2

  • Lighting and Shooting

  • Selection, Editing and Retouching

  • Publication

• U6: Art Direction and Set Design for Product Photography

  • Art direction and set design

  • Brief and schedule

  • The concept

  • Mood boards

  • Colors, textures and props

  • The lighting

  • The sketches

  • The photo shoot

  • Image editing and retouching 1

  • Image editing and retouching 2

  • Examples of other projects

• U7: Techniques for E-Commerce Photography

  • The language of the product

  • Approach to the teams

  • Lighting Basics

  • Light schemes

  • Textiles

  • White product on white

  • Reflective product

  • translucent product

  • Refine product 1

  • Refine product 2

  • Perfect the product 3

  • The export

• Final project

  • Specialization in Product Photography for E-commerce