Themed Candle Making: Advanced Techniques for Unique Designs
Branding and Marketing Your Candles
A course by xoilluminated (Belinda Resendez) , Candle Making Instructor
Joined June 2024
Joined June 2024
About the video: Branding and Marketing Your Candles
Overview
“In this lesson, you'll learn ways in which you can build a strong brand identity for your candle business. I'll teach you some effective marketing strategies to help you reach your target audience. ”
In this video lesson xoilluminated (Belinda Resendez) addresses the topic: Branding and Marketing Your Candles, which is part of the Domestika online course: Themed Candle Making: Advanced Techniques for Unique Designs. Master themed candle making with advanced techniques, eco-friendly materials, vibrant colors, and professional design skills.
Partial transcription of the video
“In this lesson, We will learn ways in which you can build a strong brand identity for your candle business. I will teach you some effective marketing strategies to help you reach your target audience. When I first began making candles, I had no idea how I wanted to build my brand. I began my business during the rise of TikTok. and I knew I wanted to use this platform to build my brand. I began researching the latest trends to see what people liked and how I could set my brand apart. Building a strong brand identity is essential for you to have a brand that stands amongst the competition. Th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Themed Candle Making: Advanced Techniques for Unique Designs
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Category
Craft, Design -
Areas
DIY, Interior Design, Product Design
xoilluminated (Belinda Resendez)
A course by xoilluminated (Belinda Resendez)
Belinda, the creator and owner of XO Illuminated, embarked on her candle-making journey in 2020, transforming a personal hobby into a thriving business. With a passion for health and environmental sustainability, she crafts soy-vegan and chemical-free candles, wax melts, and soaps. Her expertise extends to various techniques, including the "whipped wax" effect, glittering, and decorative wax molds. Belinda's dedication to her craft has led her to partner with major brands such as Brambleberry and Bulk Apothecary, and she has gained significant exposure through her creative presence on platforms like TikTok, Instagram, and YouTube.
Her brand, XO Illuminated, took off in 2021, propelled by viral success on social media and increasing sales through her website. Belinda possesses a deep understanding of the intricacies of candle making, from selecting the right wick size to achieving optimal fragrance loads. Her candles resonate with fans of Disney, Harry Potter, and more, drawing inspiration from beloved films and childhood memories. Known for her innovative approach, she continuously tests new techniques to offer unique products to her customers. With a focus on creativity and quality, Belinda is eager to share her knowledge and guide others in the art of candle making.
- 100% positive reviews (7)
- 1,422 students
- 19 lessons (1h 36m)
- 24 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Areas
