How to Become a Sustainable Business Entrepreneur
Communicating the Sustainable Core of Your Brand
A course by Camilla Mendini , Instructor on sustainable business practices
Joined April 2021
Joined April 2021
About the video: Communicating the Sustainable Core of Your Brand
Overview
“To finish, we will explore the steps that your brand can take to effectively communicate its sustainability efforts both online and offline, while also educating your customers. ”
In this video lesson Camilla Mendini addresses the topic: Communicating the Sustainable Core of Your Brand, which is part of the Domestika online course: How to Become a Sustainable Business Entrepreneur. Learn to build and communicate eco-friendly products that reflect your values..
Partial transcription of the video
“Do you remember our discussion about effectively communicating sustainability goals and achievements while avoiding greenwashing? Now it's your turn to think about how to honestly and transparently communicate what makes your brand and your products sustainable. Don't worry about being perfect. Customers value honest information about your sustainability efforts over vague or misleading claims. It's better to be transparent about your progress and challenges rather than to present an unrealistic image. To effectively engage with customers about sustainability, you can utilize various commun...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: How to Become a Sustainable Business Entrepreneur
-
Category
How to become, Marketing & Business -
Areas
Business, Marketing
Camilla Mendini
A course by Camilla Mendini
Camilla Mendini is an expert in sustainable entrepreneurship and content creation. Known for her fashion brand Amorilla, which focuses on ethical materials and production methods, she has pioneered discussions around slow fashion, circular economy, and greenwashing. With years of experience, including her work as an influencer and her brands in fashion and beauty, she has been recognized as a leading voice in the sustainability movement, featured in major publications like Vogue Italia.
- 100% positive reviews (7)
- 533 students
- 20 lessons (1h 21m)
- 50 additional resources (20 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
