Typography Concepts for the Screen
Microtype and macrography
A course by Gemma Busquets , Designer
About the video: Microtype and macrography
Overview
“When we work with screen typography we cannot 100% control how the final text will look. We will briefly see in which macro and microtype aspects we can influence a digital project.”
In this video lesson Gemma Busquets addresses the topic: Microtype and macrography, which is part of the Domestika online course: Typography Concepts for the Screen. Learn to work and choose the perfect typography for any digital project.
Partial transcription of the video
“Introduction to screen typography Lesson 5 Microtype and macrography The designed always want to control to the smallest detail in our projects. In this lesson we will see the difference between macrotype and microtype, and to what extent we can influence the small details. I show you now. Macrography refers to how texts are organized on a page. It mainly deals with typographic texture and treat the signs as a whole. It is a concept that we could associate with the design itself, since it focuses on the operation of the letter in relation to the page or the space. Macrography deals with asp...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography Concepts for the Screen
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Category
Calligraphy & Typography -
Areas
Information Design, Typography
Gemma Busquets
A course by Gemma Busquets
Gemma Busquets is a freelance graphic designer and art director based in Barcelona, Spain with more than 10 years of experience. Throughout her career, she has had the opportunity to collaborate with major brands such as Dell, Novartis, San Miguel, HuffPost, Coca-Cola, Nike, Rosetta Stone, Peugeot, InfoJobs, and Puig, among others. She has also been a judge at the ADG Laus Awards for Graphic Design and Visual Communication, specifically evaluating projects in the digital category.
She currently combines her work with teaching at the BAU, Barcelona University Design Center, Spain, as art director of the final projects in the Postgraduate Program in Digital Editions, and professor in the Master's in Infographics and Data Visualization, which she also directs and coordinates.
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