AI Tools for Your Digital Business
Brand Identity
A course by Konstantinos Synodinos , Digital entrepreneur
Joined November 2023
About the video: Brand Identity
Overview
“Learn the importance of creating a solid brand identity. Discover how to humanize your brand and make it resonate with your audience through effective branding strategies.”
In this video lesson Konstantinos Synodinos addresses the topic: Brand Identity, which is part of the Domestika online course: AI Tools for Your Digital Business. Learn to integrate artificial intelligence into your business strategy to optimize processes and boost productivity.
Partial transcription of the video
“So this lesson is about the importance of visualizing your company but it's not actually the right term and that's why we're going to talk about how to humanize your company. Exactly, we want to give to your company real life and that's exactly where branding comes in. So branding is an effort like exactly humans do to create an appearance, a personality and a character. It's not just about visuals, it's not just about colors, it's not just about designs. So brand identity is our effort to create a clear communication, to create a name, a logo and human characteristics that really communica...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: AI Tools for Your Digital Business
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Category
Artificial Intelligence, Marketing & Business -
Software
Canva, Cap Cut -
Areas
Business, Content Marketing, Digital Marketing, E-commerce, Growth Marketing

Konstantinos Synodinos
A course by Konstantinos Synodinos
Konstantinos Synodinos is a digital entrepreneur with a strong background in marketing. He blends his corporate experience with an entrepreneurial spirit, offering a unique perspective on integrating artificial intelligence into business strategies.
As the founder of Simply Digital, Konstantinos has worked as a marketing executive for major multinational companies such as Procter & Gamble and Diageo for nearly a decade. His passion for technology and startups also led him to create ChampionID, a platform designed to help young athletes gain visibility.
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- 6,269 students
- 13 lessons (2h 3m)
- 8 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever