Selling your Art

Overview

“This lesson will focus on understanding the 'why' behind your art and identifying marketable elements. I'll guide you through exercises to help define your artistic mission and understand your target audience, aiming to make your art more relatable and marketable.”

In this video lesson Hannah Stelter addresses the topic: Identifying Marketable Elements in Art, which is part of the Domestika online course: Selling your Art. Turn your art into a thriving business! Learn to create, market, and sell your artwork..

Partial transcription of the video

“We are now going to get started by talking about your artistic voice, why you make your art, and how to make sure it's cohesive. Now I personally have a love-hate relationship with the word niche. But in short, if your art falls into a niche, that helps you know who you're going to market towards. A niche is a specialized market for your clientele or another way to say, find who you should be selling your art to. Now I personally prefer to use the term mission instead of niche. Your mission is the whole reason that your art exists in the first place. For many artists, creating art is such a...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Selling your Art

• Level: Beginner
• 100% positive reviews (32)
• 3792 students
• 4 units
• 15 lessons (2h 31m)
• 6 downloads

• Category

  Marketing & Business

• Areas

  Arts & Crafts, Design Management, Digital Marketing, Marketing