Business Models for Creators and Creatives

A business without profit is an expensive hobby. So believes Mònica Rodríguez—mentor, educator, author, and speaker—who teaches you how to add value to your work, building strong foundations for your creative business and achieving all your goals in the process.

Specializing in the philosophy of slow business, Mònica is the author of a published book on creating and managing craft projects, and is also the founder of veoveo magazine and the business school Empresas creadoras, where she helps creators and creatives achieve profitable businesses that are full of personality while prioritizing quality of life.

In this online course, learn how to create your personalized business model, considering the specifics of the creative sector. Develop a career with maximum opportunities for success through a specialized business canvas with the help of an industry-leading expert.

Mònica begins by introducing herself and sharing a little more about her professional background, including how she came to be a business mentor and how she combines it with her other roles as a teacher, author, and speaker. She also talks about her main inspirations and influences, ranging from well-known figures to people who are part of her everyday life.

To warm up, write down your expectations about the course, why you are here, and what you hope to achieve by the end. Once you have shaped up your expectations, Mònica outlines a general profile of what most creatives and creators are like.

Find out why it is crucial to have a business model in the creative sector to reach your goals. Then, take an in-depth look at one of the main tools for developing your business model: a business canvas template focused 100% on the specific characteristics of the creative industry.

What do you want? Why do you work in your creative profession? What makes you different? Answer these questions about yourself and complete some practical exercises to define your unique value proposition and other important details for your business model. After all, you are the foundation of your professional career or business.

Next, Mònica explains what new consumers are like, as well as what needs and priorities they have. Put yourself in your client's shoes and analyze their everyday life, gathering information that can help you connect with them through storytelling.

Learn to look at money as a tool for exchanging two objects of value, one of them being your work—never forget that your work is worth a lot. Overcome your fear of words like finance, money, marketing, communication, and the most dreaded of all, sales.

Finally, see how to plan and manage time properly so you can take on the business world and maximize the chances of success for your project or creative business.

Develop your own business model in a realistic, simple, and visual way using the business canvas template, which is specifically designed to give creators and creatives the maximum chance for success.

Creators, creatives, or professionals who want to run their own business while maintaining quality of life.

You don't need any previous knowledge, just a lot of motivation to achieve your professional goals. As for materials, you need paper to take notes, a medium marker, cards, post-its, and a pen, as well as a computer with a spreadsheet program such as Excel, Numbers, or Google Sheets.