Business Models for Creators and Creatives

A business without profitability is a very expensive hobby. This is the premise with which Monica Rodriguez - mentor, teacher, author and speaker - part to teach you to give value to your creative work, creating the foundations of your creative business to achieve the future you want.

Specializing in the philosophy of slow business , Mònica is the author of the book "How to create and manage your craft project: business guide for makers and artisans", and is also the founder of VeoVeo Magazine and the business school "Creative companies", where he advises creators and creatives to achieve profitable businesses, with personality and without forgetting the quality of life.

In this course, you will learn to create your personalized business model, taking into account the particularities of the creative sector, to develop a professional career with the maximum opportunities for success through a specialized business canvas of the Hand of a specialist.

Mònica will introduce herself and share her professional career; how he came to devote himself to business mentoring and how he combines it with his other professional aspects as a teacher, author and speaker . You will know its main references and influences, ranging from recognized figures to people who are part of their day to day.

To warm up the engines, Mònica will ask you to write your expectations about the course, why you are here and what you hope to achieve at the end of it. Once you know what you want to achieve, you will paint a general portrait of how most creators and creators are.

You will understand why it is important in the creative sector to have a business plan to reach your goals. Then, you will see in detail one of the main tools to create your business model: a template business canvas focused 100% on the specific characteristics of the creative business.

What do you want? Why do you dedicate yourself to your creative trade? What makes you different? You are the foundation of your professional or business career and, therefore, through practical exercises you will gather relevant information about yourself to define your value proposition and more valuable information for your business plan.

Mònica will explain how new consumers are, their needs and priorities. Then, you will put yourself in your client's shoes and analyze their day to day, gathering information that will be very useful to connect with them through the storytelling .

You will understand that money is an exchange tool between two things of value, and one of them is your job (something you can never forget: your job is worth a lot). In addition, you will overcome the fear of words such as finance, money, marketing, communication and the most feared of all, sales.

Finally, you will learn to plan and manage time in your favor, in order to face the business world and have a greater chance of success with your project or creative business.

You will define your own business plan in a realistic, simple and visual way from the template business canvas , specialized in creators and creatives to have the maximum chances of success.

To creators, creatives or professionals who want to have their own business with quality of life.

You don't need previous knowledge, just a lot of motivation to achieve your professional goals successfully. On the materials, you will need papers to take notes, medium marker, cards and pen, in addition to a computer with a spreadsheet program such as Excel, Numbers or Google Sheets.