Business Models for Creators and Creatives

A business without profit is a very expensive hobby. This is the motto that the mentor, teacher, author, and speaker Mònica Rodriguez uses to teach how to give value to your creative work, creating the foundations of your creative business to achieve the future you want.

Specializing in the slow business philosophy, Mònica is the author of the book How to create and manage your craft project: a business guide for makers and artisans, and is also the founder of VeoVeo Magazine and the business school Empresas Creadoras, where she advises creators and creatives on how to achieve profitable businesses, with personality and without forgetting the work-life balance.

In this course, you will learn to create your personalized business model, taking into account the particularities of the creative sector, to develop a professional career with the maximum opportunities for success through a specialized business canvas from the hand of a specialist.

Mònica will introduce herself and some of her career milestones; how she came to devote herself to business mentoring and how she combines it with her other professional facets as a teacher, author, and speaker. You will know her main references and influences, ranging from recognized figures to people who are part of her day-to-day.

To warm up the engines, Mònica will ask you to write your expectations about the course, why you are here, and what you hope to achieve at the end of it. Once you know what you want to achieve, you will paint a general portrait of how most creatives and creators are.

You will understand why it is important in the creative sector to have a business plan to reach your goals. Then, you will see in detail one of the main tools to create your business model: a business canvas template 100% focused on the creative business’ specific traits.

What do you want? Why do you devote yourself to your creative trade? What makes you different? You are the foundation of your career and, therefore, through practical exercises, you will gather relevant information about yourself to define your value proposition and more valuable information for your business plan.

Mònica will explain how new consumers are, their needs, and priorities. Then, you will put yourself in your client's shoes and analyze their day to day, gathering information that will be very useful to connect with them through storytelling.

You will understand that money is an exchange tool between two things of value, and one of them is your job (something you can never forget: your job is worth a lot). In addition, you will overcome the fear of words such as finance, money, marketing, communication, and the most feared of all, sales.

Finally, you will learn to plan and manage time in your favor, in order to face the business world and have a greater chance of success with your project or creative business.

You will define your own business plan in a realistic, simple, and visual way using the business canvas template, specially designed for creators and creatives to obtain maximum success rates.

To creators, creatives, or professionals who want to have their own business while maintaining their lifestyle.

You don't need previous knowledge, just a lot of motivation to achieve your professional goals successfully. Regarding materials, you will need paper to take notes, a marker, cards, and a pen, in addition to a computer with a spreadsheet program such as Microsoft Excel, Apple Numbers, or Google Sheets.