Developing Creative Advertising Campaigns from Brief to Pitch
How to Get Unstuck
A course by Jim Bosiljevac , Creative director and advertising educator
Joined November 2022
Joined November 2022
About the video: How to Get Unstuck
Overview
“When we’re trying to solve a creative problem, we all eventually get stuck. In this lesson, I’ll tell you why that okay — it’s actually a part of the process — and I’ll give you twelve (!) ways to get unstuck. ”
In this video lesson Jim Bosiljevac addresses the topic: How to Get Unstuck, which is part of the Domestika online course: Developing Creative Advertising Campaigns from Brief to Pitch. Develop an advertising campaign from creative brief to pitch, focusing on big ideas, strategies, and executions.
Partial transcription of the video
“There is a physicist, writer, poet, and professor named Alan Lightman. And he describes the process for solving a physics problem as preparing the mind getting stuck shifting perspectives, and then break through. And this is very similar to how we tackle creative problems. The good news is, We've already talked about preparing the mind. So we're there. The second thing, is that getting stuck is a part of the process. And hopefully that's a little bit of relief I know I feel a little bit of relief because I've been stuck often, And a lot of times when we get stuck trying to solve a creative ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Developing Creative Advertising Campaigns from Brief to Pitch
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Copywriting
Jim Bosiljevac
A course by Jim Bosiljevac
Jim Bosiljevac is a creative leader, educator, and mentor with 25 years of experience turning ideas into impactful advertising campaigns. He’s led teams at agencies like DDB and Leo Burnett, served as Head of Brand Creative at Yahoo, and worked on everything from global tech giants to scrappy startups.
For over two decades, Jim has also taught at leading portfolio programs and universities, guiding students in creative advertising, branding, storytelling, scriptwriting, copywriting, and campaign development. He is currently a professor at the University of Texas in Austin.
Jim’s teaching style is approachable and practical, rooted in strategy and consumer insight, and aimed at helping students find their own creative voice.
In his classes, you’ll learn how to turn a spark into a full creative pitch—from uncovering insights to generating ideas, from scribbles on sticky notes to polished presentations. Drawing on years of real-world leadership and hands-on mentorship, Jim gives you a framework to create work that is not just smart and effective, but is creative you can be proud of.
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- 19 lessons (3h 28m)
- 19 additional resources (8 files)
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- Level: Beginner
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