Introduction to Facebook Marketing
A course by F ODigital Marketing Manager
A course by F O, Digital Marketing Manager
Learn the basic principles of Facebook Business Manager and create your first campaign
More than two billion users come together on Facebook monthly to share photos, read news, distribute likes and more. Consequently, brands have taken note, and increasingly direct their marketing strategies to impact users in social networks with relevant ads.
In this course you will learn the basic concepts and the new trends of advertising marketing on Facebook, to create effective advertising campaigns with Francesco Orlandino, Adidas Senior Digital Marketing Manager.
What will you learn in this online course?
12 lessons & 29 downloads
Introduction to Social Media Marketing
7 minutes, 24 seconds
Facebook Marketing: how and why to create an advertising campaign on Facebook
6 minutes, 2 seconds
The different advertising formats on Facebook
9 minutes, 43 seconds
Strategies to create and select different audiences on Facebook
5 minutes, 46 seconds
Introduction to the final project
6 minutes, 50 seconds
Creation of the Facebook Marketing campaign
13 minutes, 47 seconds
What's included in this course?
You will start by getting to know Francesco, who will tell you about his formative and professional career and then share with you some of the books, blogs and websites that have influenced him, even today they are useful in his work.
You will review the basic concepts of social media marketing , its differences with community management and the management of the presence of a brand in social networks.
You will learn how to use the Facebook Business Manager tool to create advertising campaigns, defining audience segments, cost strategies and testing your campaign.
You will know the different advertising formats offered by Facebook and the advantages and disadvantages offered by each of them.
You will deepen in the strategy for the creation and selection of the different audiences for your campaigns. You will see what Facebook Custom Audiences are, how they are created and what their advantages and disadvantages are.
Then, you will take this knowledge to practice, creating your first campaign and optimizing it with Francesco, who will guide you throughout the process.
You will learn the concepts of retargeting , similar audiences and lookalike marketing , which will help you to continue optimizing your campaigns. In particular, you will learn how to develop a lookalike marketing strategy defining the audiences you should consider.
You will learn to expand your Facebook campaigns to Instagram, taking into account the differences between both platforms.
Finally, as marketing on Facebook is a world in constant change and evolution, you will study together with Francesco the future of Facebook Marketing, reviewing the latest updates and articles on the discipline. Francesco will share some blogs and useful sites to follow to keep abreast of new trends.
What is this course's project?
You will create two campaigns, with two different concepts and objectives, in Facebook Marketing for a small agency of graphic designers.
You will choose the advertising formats, the type of ads and the audiences of each campaign.
Projects by course students
Who is this online course for?
To anyone who wants to get started in Facebook marketing and use it as a promotional tool.
Requirements and materials
Although you do not need prior knowledge, it will be good to have basic marketing notions. As for materials, you will only need a computer with an internet connection.
Reviews
- zanderlkoenPLUS4 months ago
As a beginner in the field of social media marketing, this course helped me understand the positives of having a diverse portfolio, and how that could impact my company going forward
- 1 year ago
Excelente
- 2 years ago
Me ha gustado la explicación y el material adjunto a este curso. Muy digerible deentender.
- 2 years ago
Excelente
- 3 years ago
Buena explicación
Throughout these years he has worked as a Digital and eCommerce Marketing Manager in global companies managing multi-million dollar marketing budgets. Since 2013 he works as Senior Digital Marketing Manager for adidas, a position he has developed between the Netherlands, Panama and Germany.
He collaborates with several universities as a lecturer on digital marketing issues, and is also a consultant for the agency Sun Branding. He perfected his studies taking courses in Digital Marketing, Mobile Marketing and Data Driven Marketing at Harvard Business School - Extension Education and Stanford Business School.
Content
- U1
Introduction
- Presentation
- Influences
- U2
Facebook and Social Media Marketing
- Introduction to Social Media Marketing
- Facebook Marketing: how and why to create an advertising campaign on Facebook
- The different advertising formats on Facebook
- Strategies to create and select different audiences on Facebook
- U3
How to use Facebook Marketing to improve the visibility of your brand
- Introduction to the final project
- Creation of the Facebook Marketing campaign
- Campaign optimization and Retargeting strategy
- Similar Audiences and Lookalike Marketing
- U4
The future of Facebook Marketing
- How to expand your Facebook Marketing campaign on Instagram
- The future of marketing on Facebook and social networks
- FP
Final project
- Introduction to Facebook Marketing
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FAQs
You’ll learn how to create effective Facebook ad campaigns, segment audiences, apply retargeting and lookalike strategies, analyze reports, optimize ads, and use tools like Facebook Business Manager and Hootsuite.
This is an intermediate-level course, perfect for those with basic digital marketing or social media knowledge who want to dive deeper into advanced Facebook Ads and Social Media Marketing strategies.
All you need is a computer with internet access and a Facebook account. Basic digital marketing knowledge is recommended to get the most out of the course.
You’ll start with setting up Facebook Business Manager, defining objectives, audience targeting, choosing ad formats, and move on to optimizing and analyzing your campaign results.
Lookalike audiences help you reach new users who share traits with your best customers. The course shows you how to easily create and set them up in Facebook Business Manager.
You’ll explore different formats like feed ads, stories, carousel, video, and collections, learning how to pick the right one based on your marketing goals.
Retargeting lets you show ads to people who’ve already engaged with your brand, boosting conversion chances. You’ll learn how to implement effective retargeting strategies in your campaigns.