Introduction to Graphic Design for non-designers
The Art and Business of Design
A course by Weronika Rafa , Designer and Creative Director
About the video: The Art and Business of Design
Overview
“I will now talk about learning the art of design. How can you make the jump from it being a hobby to a profession? In this lesson, I will share a couple of industry tricks about starting your design career. We will also go through certain trends and understand how those changed over the years.”
In this video lesson Weronika Rafa addresses the topic: The Art and Business of Design, which is part of the Domestika online course: Introduction to Graphic Design for non-designers. Discover the art of design and create amazing posters using color and typography..
Partial transcription of the video
“In this lesson, we'll talk about design, art and business. We'll discuss how to make the jump from design being a hobby to it being a profession. We'll briefly touch on preparing your portfolio and we'll finish by discussing some design trends. So, where to start? The official way is you go to school, you learn the trade, you meet other designers. But the unofficial way, and many designers are like this, is you learn on your own. You're doing the courses or you're learning certain things online. There is no right and wrong way and often, even if you get a degree and even if you go to school...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Graphic Design for non-designers
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Graphic Design

Weronika Rafa
A course by Weronika Rafa
Weronika Rafa is a highly accomplished designer and creative director with an impressive portfolio that includes collaborations with prestigious brands like Google, Apple, Adobe, Meta, Adidas, and the University of the Arts London. Her passion for graphic design was ignited by typography and art, leading her to master brand identity and digital projects.
As the founder of her own company, Weronika combines system thinking and visual storytelling to create stunning images that embrace the beauty of dualities. She finds joy in the exploration stage, allowing room for experimentation and unexpected discoveries while searching for the perfect concept.
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- 3,236 students
- 20 lessons (4h 0m)
- 24 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever