Holistic Design for digital products
Strategic Research and Tools 2
A course by Media.Monks , Design for Digital Products & Platforms
About the video: Strategic Research and Tools 2
Overview
“Now, it's time to talk about audiences and mindsets! In the second part of this lesson, you will find out how research tools truly become user-centered. ”
In this video lesson Media.Monks addresses the topic: Strategic Research and Tools 2, which is part of the Domestika online course: Holistic Design for digital products. Learn about holistic design for digital products and understand the impact of design beyond the screen..
Partial transcription of the video
“We are now ready to go into audiences and mindsets and find out how these research tools truly become user-centered. We have identified four audiences and their mindsets. This way we can analyze each one of their interactions within the website. It helps us apply the business goals to the user experience and lets us decide on which are the key user flows that we want to start working on. As we said, there's four key user mindsets and what we have done is from all of the in-depth interviews, actually developed persona profiles that go in-depth for each one. We will try and show the key diffe...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Holistic Design for digital products
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Category
Design, Web & App Design -
Areas
3D Modeling, Digital Product Design, Web Design
Media.Monks
A course by Media.Monks
Liva Grinberga, Stephanie Speranza, Fernanda Gonzalez, and Ally Behr are talented designers from Media.Monks Design. With years of experience and a portfolio that includes collaborations with global brands such as The Climate Pledge, Toblerone, Maserati, and FedEx, they bring their expertise to the world of digital design.
As members of the Media.Monks Design collective, their work is recognized for its diversity, creativity, and attention to detail. With a focus on creating relevant and frictionless brand experiences, they combine strategy, experience, and visual design to craft exceptional digital products and platforms.
Their collective experience spans more than 20 years, during which they have consistently delivered award-winning websites and mobile apps. They are dedicated to sharing their knowledge and secrets of success with students, helping them master the art of crafting top-quality digital products.
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- 19 lessons (3h 21m)
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