Introduction to Instagram Business
A course by Juanmi DíezAdvertising consultant
A course by Juanmi Díez, Advertising consultant
Learn to use Instagram tools to sell your brand professionally
Gone are the days when television was the main advertising medium. Today, Instagram stands as one of the main advertising platforms, opening up new paths to impact users in innovative and creative ways. Juanmi Díez is an advertising consultant and a specialist in branding and creative brand management. He is an expert in developing marketing strategies on social media, using insights and creativity as the main pillars of his work. In this course, Juanmi teaches you how to take advantage of the basic tools of Instagram Business to promote your creative projects, products, or brand.
What will you learn in this online course?
15 lessons & 3 downloads
Business accounts and Business Manager
8 minutes, 16 seconds
Ad account configuration and link with Instagram
8 minutes, 39 seconds
Upload our shop to Instagram and publish our first product
10 minutes, 58 seconds
Influencers strategy; another sales tool on Instagram
10 minutes, 49 seconds
Content formats on Instagram and advertising
21 minutes, 36 seconds
Launch a paid media campaign in the app
11 minutes, 2 seconds
What's included in this course?
First, get to know Juanmi, who tells you about his work and career path and highlights some of his favorite examples of social media marketing.
He then tells you about Instagram and why you should use this platform over others for promoting your work. In addition, learn the difference between a personal and a professional Instagram account, and the tools that the latter offers you.
Juanmi guides you through the process of creating a professional profile on Instagram from scratch and tells you about the Facebook Business Manager, a necessary tool to launch a marketing strategy on Instagram.
Learn how to configure Instagram Shopping and go through the entire process of uploading your first product to start selling through social media.
Once you have your store set up, create your first marketing campaign. To do so, analyze the different formats that Instagram makes available to you.
To finish, learn to analyze Instagram statistics and see some success stories of campaigns carried out on social media, with influencers, etc.
What is this course's project?
Create a professional profile on Instagram and set up a store from which you can tag your products and sell them directly on social media.
Projects by course students
![Qué [diseño+mono] (QD+M)](https://imgproxy.domestika.org/unsafe/s:210:210/dpr:2/rs:fill/plain/src://project-covers/000/541/067/541067-original.png?1566878402)
Who is this online course for?
This course is for creatives and people who want to make their brand known on Instagram in a professional way.
Requirements and materials
You only need to have basic knowledge of social media.
Regarding materials, you must have access to a smartphone with the Instagram app installed and a computer with an internet connection.
Reviews
- 4 months ago
Este curso fue un valioso aporte para consolidar conocimientos acerca de Instagram Business y poder aplicarlos en mi negocio.
- 7 months ago
Sí me sirvió el curso, aprendí y logré mi objetivo pero el curso está desactualizado Esa plataforma en la cual se hace el proceso de publicaciones es de hace 6 años. Las estrategias de publicidad de instagram ya cambiaron. Aunque tiene información valiosa, Considero que es mejor que este curso no esté en doméstika.
- 8 months ago
Estoy haciendo el curso, sirve para 2026?
- 9 months ago
GooD
- 1 year ago
Adorei o curso, super indico para queles que quer aprender o uso da ferramenta.
Soon after, he began to grow professionally in the field and currently combines his work as an advertising consultant with teaching at business centers such as IED, ESIC, and Domestika.
Content
- U1
Introduction
- Presentation
- Influences
- U2
The importance of Instagram in a marketing strategy
- Instagram in the digital ecosystem
- Instagram for companies
- U3
Instagram Settings for Companies
- Business accounts and Business Manager
- Ad account configuration and link with Instagram
- U4
Instagram Shopping
- Upload our shop to Instagram and publish our first product
- Influencers strategy; another sales tool on Instagram
- U5
Content strategy and paid media
- The importance of content in an Instagram strategy
- Content formats on Instagram and advertising
- Launch a paid media campaign in the app
- Launch a paid media campaign in Business Manager
- U6
Analytics, Instagram statistics
- Instagram statistics
- Business Manager Statistics
- The results count. Study cases
- FP
Final project
- How to sell through Instagram
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
To create a business account on Instagram, go to your profile, select 'Switch to Professional Account,' enter your business details, and optionally link it to a Facebook page. This gives you access to exclusive Instagram Business tools.
An Instagram business account offers detailed insights, promotion options, sales tools, catalog integration, and direct contact features—unlike a personal account, which lacks these professional capabilities.
This is an intermediate-level course, perfect for those with basic social media knowledge who want to deepen their skills in managing Instagram professionally for brands and businesses.
You’ll learn to use tools like post analytics, product catalogs, product tagging, ad campaigns, Instagram Stories, and integration with Business Manager and Facebook.
The course walks you through setting up a shop, uploading products manually or via catalogs, enabling shopping features, and tagging products in posts and stories to drive direct sales.
You’ll need a business Instagram account, a linked Facebook page, a configured product catalog, and to meet platform requirements to activate shopping features.
The course teaches you how to interpret data like reach, impressions, engagement, and audience demographics, plus how to use Business Manager for advanced reporting and campaign optimization.