Creation of Soft Animals with Crochet

Kerry Lord, the visionary founder of the TOFT luxury yarn brand, has become a celebrated figure in the world of crochet. Based in Warwickshire, England, her journey began with a small herd of alpacas that inspired her passion for crafting. Kerry's unique fusion of creativity and precision is reflected in her designs, a skill honed from her background in English Literature. Her love for storytelling breathes life into every crochet pattern she creates, giving each character a personality of its own. As the author of twelve published crochet pattern books, Kerry has established herself as a leading authority, offering innovative patterns that appeal to both beginners and seasoned crocheters.

Throughout her career, Kerry has consistently prioritized the use of high-quality materials, believing that they enhance the crafting experience and final outcomes. Her expertise extends to grading and sorting alpaca fleece, blending colors, and understanding the nuances of natural fibers. Kerry's dedication to spreading joy through handmade creations has led to the growth of TOFT from a small business to a thriving enterprise. Her designs, initially born from a beginner's perspective, have evolved to incorporate more complex techniques, ensuring they remain accessible while offering a rewarding challenge.