Development and Commercialisation of an Animation Project
A course by Simon BarrionuevoExecutive producer and animator
A course by Simon Barrionuevo, Executive producer and animator
Learn to sell your animated stories on the international market
Creating a successful animated TV series involves much more than drawing your drawings on a paper or a graphics tablet. Universally, animation is known as a "sales bible" to the document that collects a conceptual, artistic and technical summary of an animation project and is used to get investment or sell the idea to potential buyers.
In this course, Simón Barrionuevo, co-founder of the animation studio Wild Bunch, will teach you how to shape your own "sales bible" to help you sell your animated stories in the international market.
What will you learn in this online course?
11 lessons & 15 downloads
Market and decisions
10 minutes, 59 seconds
Let's understand the sales bible
15 minutes, 22 seconds
Losing the fear of Excel: data sheet and budget
10 minutes, 35 seconds
The work team
8 minutes, 40 seconds
Logline, storyline and argument
11 minutes, 15 seconds
Planning and layout of the bible
8 minutes, 31 seconds
What's included in this course?
You will start knowing the trajectory and influences of Simón, he will tell you how he started in the world of animation and about his most important works.
You will analyze the current animation television market to be able to adjust your idea to something that is salable, always maintaining the essence of your project. You will study some concrete examples of television shows of the big chains and why they work.
Simon will explain what is the "sales bible", the most important document when presenting your animation project. Then you will land the technical aspects: the drawing style you will have, how long you should have, what is the type of narration, etc.
You will review the technical and artistic team that your animation project should have.
To begin to shape your "sales bible", you will incorporate the argument of your animation project, explained in different stages: log line , story line and then a description More detailed.
You will develop the characters of your animation series and the universe they inhabit, taking into account the medium where you would like your project to be transmitted.
Finally, you will structure your "sales bible" in order to be in optimal conditions, both structural and aesthetic, to then go out and sell your project. Simon will give you some tips to make the perfect pitch sales.
What is this course's project?
You will make a sales bible for an animation project, with a view to selling it in the international market.
Who is this online course for?
Animators, illustrators, audiovisual communicators and producers related to the animation industry or who intend to be.
Requirements and materials
You will need advanced drawing skills or access to someone who can generate artistic material for the development of animated Bibles.
In addition, you will need a computer with Adobe Creative Cloud installed and basic knowledge of Adobe CC programs.
Reviews
- 2 months ago
Muy recomendado. El profesor es excelente, muy claro a la hora de explicar y aprendes muchísimo
- 2 years ago
muy buen contenido
- 3 years ago
Muy buenos tips para gente que está empezando
- 3 years ago
Buen curso si no tienes conocimientos sobre el tema. De lo contrario, podría resultar muy básico, pero bien expuesto y explicado por Simón.
- 3 years ago
Highly recommended to all!
He is currently the executive producer, director and co-founder of Wild Bunch Studio, an award-winning animation studio with clients such as Cartoon Network and Discovery Kids.
Content
- U1
Introduction
- I tell you who I am
- My references and influences
- U2
My project in the international market
- Market and decisions
- Let's understand the sales bible
- Losing the fear of Excel: data sheet and budget
- U3
Realizing the sales bible
- The work team
- Logline, storyline and argument
- Planning and layout of the bible
- Look Development: design of characters and backgrounds
- Final edition of the bible
- Pitch for sale: the last frontier
- FP
Final project
- Development and commercialization of an animation project
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FAQs
A Pitch Bible is a key document that presents and sells an animation project by showcasing the story, characters, visual style, and commercial proposal to producers, channels, or platforms.
This is an intermediate-level course aimed at people with basic knowledge of animation, graphic storytelling, or comics who want to professionalize and market their projects.
You’ll learn how to structure and tailor a Pitch Bible, craft effective loglines, analyze the market, and use strategies to pitch and sell your project to international platforms and broadcasters.
You’ll need prior knowledge in animation, comics, or visual storytelling, access to basic editing software (Word, Excel, Photoshop, or similar), and a project in development to apply what you learn.
The course guides you through creating narrative worlds, original characters, and story development to ensure your content is unique, protectable, and market-ready.
Yes, the course covers how to turn comics into animation projects, adapting narrative structure, characters, and visuals for different formats and audiences.
Yes, you’ll learn to create detailed budgets, estimate per-episode costs, assign salaries, and use Excel budget templates for 2D animation projects.