Social Media Strategy: Build an Instagram Community
How to effectively measure your content
A course by Géraldine Dormoy , Digital Coach, Author and Journalist
About the video: How to effectively measure your content
Overview
“Now, I will give you the keys to better understand Instagram algorithms. I will also explain what happens when you post content. Then, I will tell you the statistics to monitor to measure the performance of your content, with a particular focus on the engagement rate.”
In this video lesson Géraldine Dormoy addresses the topic: How to effectively measure your content, which is part of the Domestika online course: Social Media Strategy: Build an Instagram Community . If you want to build a strong community on Instagram, this social media strategy course will help you create engaging content and connect with your audience..
Partial transcription of the video
“In this lesson, I will give you the keys to better understand how the Instagram algorithms. I will tell you the statistics to monitor and will pay particular attention to the engagement rate. One of the fundamental things to understand about Instagram algorithms, This is what happens when you post content. In the first minutes, something essential is happening because the algorithm will offer this content to a small number of your subscribers. Based on the reactions collected, if for example there are a lot of likes, a lot of comments quite quickly, the algorithm will understand that this p...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Strategy: Build an Instagram Community
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Category
Marketing & Business -
Software
Adobe Photoshop -
Areas
Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Social Media

Géraldine Dormoy
A course by Géraldine Dormoy
Geraldine Dormoy is a versatile freelance journalist, author, and Instagram coach. With a solid community backing her, Geraldine has honed her craft in personal storytelling and developed a unique approach to connecting with audiences on Instagram. As an advocate of following intuition over trends, she empowers her students to embrace authenticity while understanding the platform's ever-changing ecosystem.
With published works and collaborations with renowned magazines, Geraldine brings a wealth of experience to her teachings. Her passion for storytelling drives her to remain true to her editorial line, making her an inspiring guide in the art of Instagram storytelling. Experience the journey of a true creative alongside Geraldine Dormoy and unlock the potential of your Instagram account.
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- 17 lessons (2h 32m)
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