Create a Poster Campaign in Swiss Style

Overview

“In this theoretical lesson, we will discuss the historical origins, characteristics, and distinctive aspects of a significant era in European graphic design and design known as the International Typographic Style, or more commonly, the Swiss Style.”

In this video lesson Matteo Campostrini addresses the topic: Historical Origins: The International Typographic Style, which is part of the Domestika online course: Create a Poster Campaign in Swiss Style. Master the art of poster design! Create stunning campaigns for various events using Swiss Style, and animate them with After Effects..

Partial transcription of the video

“In this lesson. i will tell you about the historical origins and main characteristics of a specific European graphic design period. which later became international. known as the International Typographic more simply known as the Swiss Style. So. what is this International Typographic Style? First of all. it's a word that shouldn't scare us. It's a term. originally in English. that hasn't been translated and has been retained as is. It's simply synonymous with the Swiss style we might describe as indeed. a graphic style with a distinct aesthetic. often primarily typographic in nature. This ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Create a Poster Campaign in Swiss Style

• Level: Beginner
• 100% positive reviews (1)
• 67 students
• 4 units
• 16 lessons (2h 45m)
• 16 downloads

• Category

  3D & Animation

• Software

  Adobe After Effects, Adobe Illustrator, Adobe InDesign, Adobe Photoshop

• Areas

  Animation, Digital Design, Editorial Design, Graphic Design, Motion Graphics, Poster Design, Typography, Typography Design