Intro to Podcast Production: Tell Stories That Inspire
What's Your Sip Pitch?
A course by Gilly Smith , Journalist and Writer
About the video: What's Your Sip Pitch?
Overview
“In this lesson, we learn how to sum up your podcast in one killer line. We find out why no-one ever uses an elevator pitch in real life, and why the sip pitch is much more realistic. ”
In this video lesson Gilly Smith addresses the topic: What's Your Sip Pitch?, which is part of the Domestika online course: Intro to Podcast Production: Tell Stories That Inspire. Convey important ideas that connect deeply with your target audience by learning to plan, produce, and edit your own podcast from scratch.
Partial transcription of the video
“What's Your Sip Pitch? In this lesson, I'll teach you how to sum up your podcast in a few killer lines. This is not about the elevator pitch. Nobody goes into an elevator and tells a complete stranger what you do in the space of 20 seconds, but you will at a party or a festival or a launch or maybe even in a shop. Somebody might say, "What do you do?" In that moment, you can tell them something that makes them want to know more. It's called a sip pitch because it's about, in the time it takes them to take a sip of their drink, they say, "What do you do?" In the time it takes them to take a ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Intro to Podcast Production: Tell Stories That Inspire
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Category
Music & Audio -
Areas
Audio, Podcasting

Gilly Smith
A course by Gilly Smith
Gilly Smith is an award-winning food journalist, author, and podcaster who got her start as a TV researcher. In the field of journalism, she discovered the accessibility of radio, which naturally led her to the world of podcasting. After being commissioned to produce and host the delicious. podcast, she realized she had found a platform where she could interview her role models and share her ideas. She eventually created her own podcast, Cooking the Books, which won The Guild of Food Writers' Food Broadcast or Podcast Award in 2022.
Gilly has also produced popular shows such as Leon’s How to Eat to Save the Planet, Philip Lymbery’s The Big Table, and Borough Market’s podcast. As a prolific author, she has written over a dozen books, including Taste and the TV Chef, How to Start and Grow a Successful Podcast, and the biographies of Nigella Lawson and Jamie Oliver. In addition, she hosts training sessions and retreats on podcasting to help others find and share their voice.
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- 15 lessons (1h 54m)
- 18 additional resources (2 files)
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- Audio: English
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- Level: Beginner
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