Fabric Dolls: Design and Content Creation

Elena Sánchez is an industrial designer by training and founder of Lele Lerele, a small brand that designs and sells handmade stuffed animals and dolls. To her, transforming a sketch or a piece of cloth into a little character with a smiley face is like magic. More than a decade ago, she decided to open an online store and, little by little, it became her full-time job.

From her first project to her latest creation, she has become an expert in sewing dolls and stuffed animals, and on top of running her own brand she has mastered photography, communication, storytelling, and planning in the process.