Learn to develop an effective campaign through the use of game mechanics
For a long time you can see the success of campaigns that include gamification, that is: the use of game mechanics to encourage participation in non-recreational activities. It is about creating fun experiences to change the way people think or act, and in all this, Rémy Bastien has extensive experience, thanks to his collaborations in social projects and advertising campaigns integrating new technologies with digital marketing.
In this course you will learn to stimulate playful thinking through gamification, interactive mechanics and the use of new narratives applied in a creative concept for an advertising or social campaign, which will serve to encourage the user to action.
What will you learn in this online course?
16 lessons & 21 downloads
Gamification: definition and history
12 minutes, 8 seconds
User experience
12 minutes, 21 seconds
The revolution of videogames
17 minutes, 32 seconds
Playful design
8 minutes, 41 seconds
Games
11 minutes, 42 seconds
Game designer
8 minutes, 34 seconds
What's included in this course?
You will begin by getting to know the work of Rémy, who will tell you about the gamification projects in which he has participated and will share with you his influences, which range from film to literature and videogames.
Then he will tell you what exactly this is about gamification, what it is for, where it comes from and what is the future of this type of experience. In addition, you will discover in broad strokes other types of playful solutions such as playful design and games, which will serve as a preamble to the world of game design.
Rémy will tell you what you need to know to create a gamification experience: you will learn the phases of the engagement loop, review the types of mechanics, rewards and analyze the players' hexahedron.
When you have the theoretical knowledge necessary to plan your own campaign, you will face the project brief. You will devise a story, you will create the narrative, you will choose the means and you will pose the most effective way to put your concept in motion.
What is this course's project?
Remy will propose you to devise a campaign to motivate people to participate in a social cause, although you can choose another type of campaign if you prefer.
Projects by course students
Who is this online course for?
To creatives, publicists, professionals or marketing students and anyone interested in designing experiences to encourage or change the behavior of people in a fun way.
Requirements and materials
It is not essential, but it is recommended, to have notions of publicity or previous experience in the creation of advertising campaigns.
Reviews
- 2 months ago
Curso bem estruturado e completo, inspirador
- 11 months ago
Excelente curso y excelente maestro.
- tiagoaldinoPLUS1 year ago
Ótimo curso!
- 1 year ago
Excelente
- 3 years ago
Wow Rémy muchas gracias por este curso tan completo en tiempo récord. Ese es un gran esfuerzo, pero lo has logrado y muy bien! Si llegas a ofrecer otro curso del tema, me gustaría hacerlo! Gracias muuy recomendado!
He has worked in the digital marketing area for more than 7 years, managing innovative projects with technological implementations such as artificial intelligence, advergames and geomarketing for brands such as Telcel, Audi, BBVA, among others. As far as gaming is concerned, he has worked as an editor at Atomix and has produced the mobile game '¡Ay Metro!'. He has also worked as a teacher at the Banking and Commercial School (EBC) and Miami Ad School.
Content
- U1
Introduction
- Presentation
- Influences
- U2
Introduction to gamification
- Gamification: definition and history
- User experience
- The revolution of videogames
- U3
Spectrum game thinking
- Playful design
- Games
- Game designer
- U4
Gamification
- How to do gamification
- Examples of use of mechanics
- Classification of rewards
- Hexagon of players
- U5
Storytelling of the campaign
- Brief of the campaign
- History and narrative
- Transmedia
- Execution of the campaign
- FP
Final project
- Gamification for advertising
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Gamification means using game dynamics and mechanics to motivate behaviors and enhance experiences in non-game contexts like digital marketing, boosting user and customer engagement and participation.
Gamification applies game elements to non-game activities; advergames are video games created for advertising purposes; and playful design aims to turn everyday experiences into playful interactions, without necessarily having clear goals or rules.
The course is designed for people with intermediate knowledge of digital marketing or design but is also accessible to motivated beginners eager to dive into gamification, interactive storytelling, and applied technologies.
You’ll learn how to implement gamification strategies in advertising and marketing, design playful experiences, integrate interactive narratives, and analyze examples from video games, board games, and transmedia campaigns.
No prior video game development experience is needed. The course focuses on applying game principles and mechanics in non-game and marketing contexts.
All you need is internet access, a digital device (PC, tablet, or smartphone), and a willingness to learn. It’s recommended to be familiar with digital marketing platforms and basic tools like Google Trends.
The course teaches you how to design advertising campaigns using game mechanics, rewards, challenges, and storytelling to boost motivation and audience engagement.