Brand Design for Spaces: Build Inviting Venues
A course by Run For The Hills
Design Studio.
London, United Kingdom.
Joined February 2022
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, Design Studio
Joined February 2022
Learn to infuse a brand into a physical space and design memorable hospitality venues that resonate with customers
- 100% positive reviews (1)
- 188 students
- Audio: English
- English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
Learn to infuse a brand into a physical space and design memorable hospitality venues that resonate with customers
Joined February 2022
- 100% positive reviews (1)
- 188 students
- 12 lessons (1h 32m)
- 30 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
If walls could talk, they’d tell a story, and with effective brand design, you can create interior spaces that speak to your customers. Chris Trotman is the creative director and cofounder of Run For The Hills, an award-winning studio that specializes in designing branded venues for the hospitality industry. The agency has collaborated with clients like Kricket, Tivoli, Seoul Bird, and Khai Khai, and their work has been recognized by The World Brand Society, Design Week, and The Sunday Times.
In this online course, learn to develop visual identities for hospitality venues, from the initial brief to the on-site installation. Chris teaches you the RFTH method for capturing a brand’s essence and infusing it into a physical space, balancing aesthetics with functionality. Design interiors that resonate with your customers and serve up unforgettable experiences.
What will you learn in this online course?
Course table of contents
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U1U1. Introduction
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U2U2. The First Steps
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U3U3. Making the Project
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U4U4. Last Details
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FPFP Final project
Meet your teacher for the course, Chris Trotman. Discover his creative background and the journey that led him to start his agency, along with the influences that inspire him.
Get an introduction to brand design and how it applies to the hospitality industry. Chris explains what constitutes a successful design before walking you through the creative process used at Run For The Hills. Then, dive into the briefing phase to understand your client and their project.
Do in-depth research on the brand and put together a mood board based on your insights. Once you’ve developed a solid concept, start crafting the visual identity. Design a logo as well as the imagery for printed materials and graphics for the venue, including signage and wayfinding.
To wrap up, Chris covers all the practical details for the venue installation and how to prepare it for handover. He also shares some tips for building ongoing relationships with your clients through pricing.
What is this course's project?
Design the brand identity for a venue of your choice and put together a complete asset pack, including the logo, venue graphics, and imagery for printed materials.
Who is this online course for?
Anyone with an interest in branding and interior design for venues in the hospitality industry.
Requirements and materials
All you need is a working knowledge of design programs within the Adobe Creative Cloud and a computer with access to this software.
Reviews
A course by Run For The Hills
Run For The Hills is a London-based design house founded by creative director Chris Trotman and his wife Anna Burles. The studio is a reflection of their combined talents, standing firmly where branding and interiors meet. Alongside their team, the duo designs stylish and innovative spaces by infusing them with the essence of the brand. Their approach balances aesthetics with functionality and a focus on customer experience.
Run For The Hills has designed venues for clients such as Kricket, Tivoli, Seoul Bird, and Khai Khai. Their work has been featured in publications like Design Week, Creative Pool, The Sunday Times, and The Independent, and has been recognized by The World Brand Society, LIV Hospitality Design Awards, and the Global Excellence Awards, among others.
Content
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U1
Introduction
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About Me
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Influences
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U2
The First Steps
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An Introduction to Brand Design for Hospitality
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Run for The Hills Methodology
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The Briefing Stage
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U3
Making the Project
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Research and Familiarisation
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Concept Design
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Building a Brand World
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Printed Collateral
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Venue Graphics
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U4
Last Details
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Installation and Handover of Final Design
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Ongoing Relationship
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FP
Final project
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Brand Design for Spaces: Build Inviting Venues
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What to expect from a Domestika course
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FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
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The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
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simon.bell
I really enjoyed understanding how Chris works. I'm a total foodie and would love to do some work in this industry with my own business so the course was very insightful in this respect. The restaurant branding which featured in the project was excellent. Inspiring stuff.