Artisanal Leather Shoemaking for Beginners
How to publicize our product
A course by Marta Grau (Lilday) , Designer Specialized in Footwear
Joined February 2017
Joined February 2017
About the video: How to publicize our product
Overview
“Finally, I am going to explain step by step how I go about presenting the product to the customer by creating attractive packaging.”
In this video lesson Marta Grau (Lilday) addresses the topic: How to publicize our product, which is part of the Domestika online course: Artisanal Leather Shoemaking for Beginners. Learn to design and handmake your own custom, leather sandals from scratch.
Partial transcription of the video
“How to publicize our product In this lesson I am going to tell you, once a shoe is finished, how can you send it In my case I use a cardboard box with the logo of my brand, tissue paper, dried flowers and a cotton ribbon. The first thing I do is take tissue paper and wrinkle it to put it inside the shoe so that it does not deform. Once I have the tissue paper inside the shoe, We are going to place it inside the box. What I also use is tissue paper to cover them, so that they are a little more protected at the time of shipment. What I do in each collection is print some postcards of some of ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Artisanal Leather Shoemaking for Beginners
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Category
Craft, Fashion -
Areas
Accessory Design, Arts & Crafts, Shoe Design
Marta Grau (Lilday)
A course by Marta Grau (Lilday)
Marta Grau started out studying jewelry design and moved on to product design where she later specialized in footwear. She learned shoemaking under her mentor until she launched her own business, Lilday.
Her workshop is located in Aiguafreda, Barcelona, where she designs and makes each pair of shoes by order following a conscious, slow-fashion philosophy. She uses vegetable tanned leather free of toxins and vegetable dyes such as tree bark (chestnut, mimosa, etc.) to create her small bespoke collections and custom orders. She has collaborated with artisanal and ethical fashion brands such as Anna Rovira, Nonibarea, and BackCouture.
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- 2,297 students
- 15 lessons (1h 19m)
- 17 additional resources (7 files)
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- Audio: Spanish, German, English, Spanish (Latam), French, Italian, Dutch, Polish, Portuguese, Turkish
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- Level: Beginner
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