Build a Visual Identity System for a Liquid Brand

Heitor Piffer is a designer, educator, and executive creative director with over 20 years of experience in visual identity projects for startups, established brands, and international clients. His work combines strategic creativity, aesthetic sensitivity, and practical solutions adaptable to different media and contexts.

Throughout his career, he has led creative teams and worked in global branding consultancies, always ensuring that visual identity functions as a flexible and evolving system. In his courses, he shares his experience and guides students in creating projects that integrate strategic design, innovation, and adaptability, showing how to develop visual solutions that grow with each idea.