Environmentally Conscious Photography
The mood board and the editorial concept
A course by Paula Amenta , Photographer and Art Director
About the video: The mood board and the editorial concept
Overview
“The story you want to tell has three steps: create a mood board, define the concept of the editorial and look for references. In this lesson I will explain how to carry them out.”
In this video lesson Paula Amenta addresses the topic: The mood board and the editorial concept, which is part of the Domestika online course: Environmentally Conscious Photography. Learn to shoot high-quality editorial photos that express your values using simple resources and natural light.
Partial transcription of the video
“The mood board and the editorial concept In this lesson we will see what a mood board is and we will work on the concept of your editorial. You will find the story you want to tell in these steps. Let's start with the mood board. The mood board is a visual tool that is part of our creative process to start thinking about the concept of the editorial. It is like a synthesis of all that we want to develop later. We can do it with our own images or we can look for references from other artists or also, for example, scan textures or make illustrations. It is a very good tool too. to understand ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Environmentally Conscious Photography
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Category
Photography & Video -
Areas
Fine-Art Photography, Instagram Photography, Photography
Paula Amenta
A course by Paula Amenta
Originally from Argentina, Paula Amenta works in photography and art direction. As a climate activist and feminist, she currently focuses on conscious projects, selecting clients with ethical production values and a particular interest in showing women's bodies in a way that is true to life.
She has worked with major brands including Huawei, Uniqlo, Hilton Hotels, LATAM Airlines, Smoking, and Atlantic Airways, and collaborates with emerging brands that have ethical, vegan, and local production principles, such as Lamixtura, Baula, NocNoc, La Besnéta, Itaca, Mommus, and Innia Beauty, among others. She is cofounder of Pulpa, a photo club that organizes meetings with female photographers from different areas proposing workshops, viewings, and exhibitions. She is also part of a creative duo that explores design with ethically and locally produced forms and objects at Baba Studio.
- 100% positive reviews (7)
- 270 students
- 15 lessons (2h 1m)
- 32 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
