Visual Metaphors: Illustrate Abstract Concepts
The Association of Ideas
A course by Fernando Cobelo , Illustrator
About the video: The Association of Ideas
Overview
“The association of ideas is a simple and very effective exercise for dealing with illustrations such as that of the course project. It is an easy and intuitive way to creatively deal with complex themes, far from us, but also very broad themes with which it would be easy to fall into banality. Here I will show you how it works.”
In this video lesson Fernando Cobelo addresses the topic: The Association of Ideas, which is part of the Domestika online course: Visual Metaphors: Illustrate Abstract Concepts. Learn to convey abstract concepts through images by experimenting with analog and digital techniques, collage, and textures.
Partial transcription of the video
“Associating Ideas In this lesson, I'll show you how useful associating ideas can be for the final project. I want to tell you about two projects I've given as examples. The first is a newspaper article, just like our final project. It's an article by Giorgio Terruzzi in “Corriere della Sera” that discusses a father's relationship with his three daughters. First of all, I've taken the three main words from this article, which were "father," "daughter," and "family." These three words still don't tell me much, so I continued with word association, marking all the words that stood out. For “fa...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Metaphors: Illustrate Abstract Concepts
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Category
Illustration -
Software
Procreate -
Areas
Arts & Crafts, Collage, Creativity, Drawing, Editorial Design, Editorial Illustration, Fine Arts, Paper Craft, Storytelling, Traditional illustration

Fernando Cobelo
A course by Fernando Cobelo
Fernando Cobelo is an illustrator from Venezuela who currently lives and works in Italy. He put his childhood passion for drawing aside to study architecture in college and didn't pick up a pencil again until many years later when he received his first commission from a US shoe manufacturer, rekindling his passion and transforming it into a full-time job.
Throughout his career, he's worked on a range of projects for clients such as The New York Times, The Washington Post, il Corriere della Sera, Penguin Random House, Zanichelli, multinational corporations including Google, Disney, Samsung, Montblanc, Lonely Planet, and WeTransfer, as well as prominent institutions like the UN and UNICEF. He has also taught and run workshops at schools and universities in Italy, Mexico, India, Russia, China, and a host of other countries.
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- Audio: Italian
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- Level: Beginner
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