Google, Facebook, and Insta Ads for Business
A course by Welcome TomorrowEntrepreneurs
A course by Welcome Tomorrow, Entrepreneurs
Grow your online business and boost your acquisition campaigns with the experience of two former Google and Facebook employees
In a world dominated by social media and endless swiping, online marketing can be increasingly tricky to navigate. Obtaining a strategic, global vision of online advertising can help boost your performance, and Étienne and Maxime from Welcome Tomorrow can show you how!
In this online course, learn how to grow your online business using Google, Facebook, and Instagram Ads. For the final project, create a ready-to-launch acquisition campaign. Whether it's boosting your sales or increasing your online visibility, discover all the skills you need to succeed.
What will you learn in this online course?
20 lessons & 15 downloads
Digital marketing
18 minutes, 8 seconds
Build an acquisition strategy
10 minutes, 55 seconds
Google Ads
6 minutes, 52 seconds
Create a campaign to generate sales
17 minutes, 11 seconds
Additional Thoughts
10 minutes, 48 seconds
Optimize creatives for Google, Facebook, and Instagram
11 minutes, 52 seconds
What's included in this course?
Start the course by meeting your teachers, Étienne and Maxime. They tell you about their time at Google and Facebook, as well as people and companies that inspire them in their work.
Get a brief overview of digital marketing and the tools for Google, Facebook, and Instagram Ads. Étienne and Maxime present the case study for the course and teach you how to define the targets and goals of your acquisition strategy.
Now explore Google Ads in more detail, discovering the different types of marketing campaigns that can be created on the platform and how to build your own. Your teachers refer to the case study and give you some practical advice.
Move on to Facebook and Instagram Ads campaigns, following the same method and using the Facebook Ads Manager advertising tool. Give your creativity free rein when it comes to setting goals for sales, interaction, and app promotion.
Next, discover the success factors of a digital marketing strategy and the methodology to follow to measure your performance. To wrap things up, get some valuable advice on how to develop your online business. Now you've got all the skills you need to succeed in digital marketing and online acquisition!
What is this course's project?
Create ready-to-launch acquisition campaigns for Google, Facebook, and Instagram.
Projects by course students
Who is this online course for?
This course is for beginners and marketing specialists alike.
Requirements and materials
To take this course, you need a computer with an internet connection and accounts on both Google Ads and Facebook Business Manager.
Reviews
- 3 months ago
Very helpful course
- 3 months ago
Excelente curso, bien explicado tanto para principiantes como expertos.
- 3 months ago
buen material del curso, entendi mejor como trabajar con google ads
- ccaglarbbiliciPLUS4 months ago
Yeni başlayanlar için ideal.
- 4 months ago
El curso esta bueno pero el audio en español esta mal y los archivos solo están en francés
Throughout their careers, they have collaborated with prestigious brands such as Samsung, Decathlon, Leroy Merlin, and Zara. Nowadays, as the heads of Welcome Tomorrow, they share their knowledge to help small and medium-sized businesses, like Oxbow and AnaShaf, to grow online.
Content
- U1
Introduction
- Presentation
- Our sources of inspiration
- U2
State of play
- Digital marketing
- The tools
- The case study
- Build an acquisition strategy
- U3
Acquisition campaigns on Google Ads
- Google Ads
- Create a campaign to generate sales
- Other types of campaigns
- Best Practices 1
- Best Practices 2
- U4
Advertising campaigns on Facebook and Instagram Ads
- Facebook Ads: first steps
- Create an ad campaign 1
- Create an advertising campaign 2
- Other types of campaigns 1
- The other types of campaigns 2
- Additional Thoughts
- U5
Success factors
- Optimize creatives for Google, Facebook, and Instagram
- Measure your performance: what indicators?
- Key ideas to keep in mind
- FP
Final project
- Google, Facebook, and Insta Ads for Business
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is aimed at intermediate learners: it’s best to have some prior digital marketing experience or basic knowledge to get the most out of the hands-on modules on Google Ads, Facebook Ads, and Webflow.
No advanced skills are required, but it’s recommended to have accounts for Google Ads, Facebook Business Manager, and access to Webflow. The course will also cover using Google Analytics, Matomo, and Shopify.
You’ll learn how to develop and execute a digital marketing strategy, create and optimize Google Ads and Facebook Ads campaigns, set up conversion tracking, improve SEO, build a no-code Webflow website, and analyze campaign performance.
Yes, the course includes detailed modules on creating, setting up, optimizing, and analyzing Google Ads, Facebook Ads, and Instagram Ads campaigns, covering targeting, segmentation, and performance tracking.
Yes, the course explains how to use key metrics like CPA, ROAS, and conversion rates to evaluate and improve the profitability of digital ad campaigns.
Yes, part of the program focuses on building websites with Webflow—no developer needed—to seamlessly integrate into your digital marketing strategy.
You’ll learn how to structure a conversion funnel, choose the right acquisition channels, optimize your campaigns, and analyze data to boost sales and customer loyalty in e-commerce.