Learn about innovation and radical reimagining: Innovation for Desirable Futures
Course final project
A course by White Rabbit , White Rabbit Founders
Joined July 2021
About the final project for: Learn about innovation and radical reimagining: Innovation for Desirable Futures
Radical reimagining for brands: innovation for a desirable future
“ Let's see if the main stages of this journey have been fulfilled? • Leave with more questions than answers. • Talking about the future in the plural, futures. • Tour the apocalypse and come back optimistic. • Disobey. • See the absurd. • Find futures signals everywhere.


Partial transcription of the video
“And there, do we land? Let's see if we managed to fulfill all the promises we made on this journey? Did we leave with more questions than answers? Oh yes! Did we start talking about futures, in the plural? For sure! Did we do an apocalypse tour? Look, and I left even more optimistic! Did we start to disobey and start to see the absurdity in things? Whoops, we did that a lot! And see signs of the future everywhere? Yes, worth it! And if you want make two people very happy, share your workouts here on the forum or on Insta by tagging us. This is always a part of our experiences that we love, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Learn about innovation and radical reimagining: Innovation for Desirable Futures
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Category
Marketing & Business -
Areas
Brand Strategy, Creativity, Growth Marketing

White Rabbit
A course by White Rabbit
Vanessa Mathias is a passionate researcher since her childhood, dedicated to the study of narratives of different temporalities that help us to imagine and build futures that we want to live. His experience at the White Rabbit agency and his participation in the main innovation forums and festivals in Brazil and around the world, such as SXSW, TEDx, Hack Town Festival, Path Festival and Black Sheep Festival, allowed him to share his authorial projects and generate a significant impact.
On the other hand, Luciana Bazanella is a communicator and researcher, and considers herself an enthusiast of emerging narratives. His passion lies in contributing to the transition of consciences, inspiring people to think and feel futures based on their own stories. During his career, he has collaborated with major brands such as Google, Facebook, Itaú, Suzano, Nestlé, Ambev, Gerdau, Grupo Globo and Itaú Cultural, exploring the future in different areas and sharing knowledge at renowned events.
These passionate and experienced professionals join this course to transmit their expertise in building desired futures. Prepare to embark on an inspiring learning journey, guided by your knowledge and enthusiasm for radical reimagining.
- 96% positive reviews (23)
- 1,109 students
- 16 lessons (3h 7m)
- 23 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever