Storytelling for Instagram: Find Your Voice

Storytelling for Instagram: Find Your Voice

“During the lessons I taught you all the secrets to create an Instagram profile from scratch, now it's your turn! Follow these basic steps to complete your project. Don't just copy my example, but experiment and invent something new. Think about your profile To start creating your profile it is important to answer some questions: "Who am I?", "What do I want to do?", "Why do I want to do it?" And, above all, "How do I want to do it?". Answer these questions. will allow you to clarify your goals. Write on paper - or wherever you prefer - the fulcrum of your project: it can be you or your brand. Put down the issues you care about on paper as well. When these are also clear to you, you will never run out of topics to cover in your profile.

Create a moodboard Wes Anderson taught me the importance of colors as a distinctive trait. This is why I advised you to make a moodboard with the colors that appeal to you. Create photos for your feed that reflect that mood. The Instagram feed is made up of many small pieces that talk to each other and not single independent photos. When you start posting you will realize that you have to plan, otherwise you will always be in trouble! This system will allow you to be consistent - it always pays off! - and not to chase the exits! Create the editorial plan Use the editorial plan I left you in the resources to plan both the photo shooting and editing days and the publication days. Build your profile Now everything is ready to enter Instagram! Create your bio, choose your profile picture, and start posting! Publish a post The first possibility of Instagram is the classic post: a square, or rectangular, photo with a caption. You can embellish your photo with the filters that Instagram provides you or you can edit all the parameters yourself, it's up to you. Add a story Then it's time for the stories, which allow you a continuous contact with your followers to entertain them during the day without necessarily having to publish in the feed. Publish a reel Finally there are the reels, another incredible tool. If you use tags and audios as I suggested, reels will allow you to reach a wider audience. Read your profile analytics People who watch your content leave valuable traces on Instagram. Always check the analytics and insights to refine the tone of voice of your story! Now share your project in the forum! Show everyone both the final result and the processing steps, documenting each step with an image and describing what you did with a brief explanation. As soon as possible, I will be happy to comment on your work. Look at the projects of colleagues and encourage them by commenting on what they have shared: do not miss the precious opportunity to interact with the creative community. Thanks again for making this journey with me! ”

Partial transcription of the video

“Final Project Here we are at the last video of your Domestika course. Thanks for following along up to here. The course is over, but now it's your turn. Your final project will involve building an Instagram profile with your own personal tone of voice. If you want to create a great personal profile or you have a small business to promote, Instagram is for you. You don't need many tools to create your Instagram profile: you can start by doing everything just with your mobile phone. After that, you can add accessories to your toolkit that will help you create your content more easily. As Osca...”

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Course summary for: Storytelling for Instagram: Find Your Voice

• Level: Beginner
• 95% positive reviews (84)
• 2608 students
• 4 units
• 13 lessons (1h 47m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Branding & Identity, Communication, Digital Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Narrative, Social Media, Storytelling