Brazilian Popular Lettering

Meet Filipe Grimaldi, a talented designer and label maker whose work is strongly influenced by languages and typical symbols of Brazil and other Latin American nations. Thanks to his specialization in visual identities, lettering and illustrations, he has worked with important companies such as Nubank, Tanqueray and Companhia das Letras.

Filipe seeks to honor the aesthetics of popular signs and their cultural richness, using letters, symbols and colors to rescue the emotional memory present on signs, trucks and facades. With a strong passion for maintaining tradition and social representation, Filipe shares his knowledge about creating creative labels with the charm of regional art.