Paid Traffic for Creatives: Attract your Target Audience
The objectives of a campaign
A course by Leo Becker , Digital Marketer
About the video: The objectives of a campaign
Overview
“In this lesson, I will introduce you to the objectives that a campaign can have on each platform and what the main differences are between them.”
In this video lesson Leo Becker addresses the topic: The objectives of a campaign, which is part of the Domestika online course: Paid Traffic for Creatives: Attract your Target Audience. Boost your sales with this training designed for creatives: learn Google AdWords, Facebook ads, sales funnel creation, and digital marketing tactics..
Partial transcription of the video
“In this class I will create my project which will be a direct message campaign for WhatsApp. The goal is to generate conversations through ads that lead directly to the app. First of all I will explain to you what the campaign objectives are, what are the possibilities that you can be doing in your campaigns. In my case I will send direct messages to WhatsApp, but there are other objectives here that you may be choosing according to your project. First I'll start by showing you Facebook Ads. They exist in three large groups, recognition, consideration and conversion. Remember our sales funn...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Paid Traffic for Creatives: Attract your Target Audience
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Marketing, SEM, Social Media
Leo Becker
A course by Leo Becker
Leo Becker, a designer and educator, has immersed himself deeply in the creative universe for almost two decades. At 36 years old, he is dedicated to producing innovative content on his social networks, focusing on the education of beginner professionals. His career is marked by partnerships with renowned brands such as Contabilizei, Bitso and Loft, always seeking to create narratives that facilitate the assimilation of knowledge. Inspired by the perfection of nature and driven by a passion for coffee, Leo uses these influences to develop creative solutions that solve problems effectively.
His creative process is guided by curiosity and the reconfiguration of ideas, where research and curation are essential. He believes in the democratization of design as a means of empowerment, bringing knowledge to all who wish to learn. Leo Becker is an advocate of consistency as the key to success, encouraging his students to trust their uniqueness. His work teaches the importance of effective targeting and ad creation techniques, empowering professionals to achieve visibility and attract genuine interest for their projects.
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- 387 students
- 15 lessons (2h 18m)
- 10 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
