Visual Thinking: Organize and Present Powerful Ideas
Exploring the Audience
A course by Hermen Lutje Berenbroek , Design Strategist
About the video: Exploring the Audience
Overview
“Once we know our target audience, objectives, and main focus areas, we can start working on the concepts. We map the current state of our challenge and address our audience's current pains. Then we imagine and visualize the gains of the future state. ”
In this video lesson Hermen Lutje Berenbroek addresses the topic: Exploring the Audience , which is part of the Domestika online course: Visual Thinking: Organize and Present Powerful Ideas. Design a visual language that communicates concepts in an engaging way, by learning to explore ideas and structure information effectively.
Partial transcription of the video
“ Exploring the Audience Now that we know our audience and our objective and the main focus areas, we can dive deeper into the current state and a future state of our audience. At this stage, we will start mapping the current state. Grab some sticky notes or separate papers to note individual elements. If you use sticky notes, let's use the color pink for the current state. Write down ideas you have and also start visualizing them, which helps you to start thinking visually. Let's have a closer look at our audience, the leaders within organizations. What are the challenges they're currently...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Thinking: Organize and Present Powerful Ideas
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Category
Marketing & Business -
Areas
Communication, Creative Consulting, Creativity, Design Management, Drawing, Marketing, Presentation Design
Hermen Lutje Berenbroek
A course by Hermen Lutje Berenbroek
Hermen Lutje Berenbroek is a design strategist who specializes in helping individuals and organizations to explore, understand, and solve complex challenges through visual thinking. As a child, he was always curious about how things work and began drawing as a way to make sense of the world around him. He went on to channel that creativity at art school, graduating with a degree in visual communication and interaction design from ArtEZ University of the Arts. Hermen then began working as a designer for a number of companies including global business design consultancy XPLANE.
He later started his own brand Artifizer in 2019 where he offers a variety of services from visual maps to presentation development and workshop training for international clients in a variety of industries. Hermen also shares his expertise via his blog and on social media.
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