Email Marketing: Create a Strategy with Mailchimp
A course by Alessandra FarabegoliDigital Strategist
A course by Alessandra Farabegoli, Digital Strategist
Learn to use Mailchimp’s free plan to build email marketing campaigns and grow your mailing list with personalized and relevant newsletters
Sending a newsletter is like knocking on someone's door: if that door opens, we have to be ready to captivate the person on the other side by offering relevant, useful, and personalized information. In this online course, digital strategist and Mailchimp Pro Partner Alessandra Farabegoli teaches you how to build a winning email marketing strategy.
Under her expert guidance, learn how to leverage the features of Mailchimp’s free plan to craft engaging newsletters tailored to your target audience. Discover how to develop high-impact campaigns, grow your mailing list, and promote your project, whether personal or professional. Ready to win over your audience and make spam a thing of the past?
What will you learn in this online course?
17 lessons & 18 downloads
What Is Email Marketing
3 minutes, 24 seconds
Key Concepts
6 minutes, 16 seconds
Email Marketing with MailChimp
8 minutes, 38 seconds
Goals and Strategy
6 minutes, 20 seconds
Create and Grow the Mailing List
16 minutes, 10 seconds
How to Motivate the Registration
9 minutes, 30 seconds
What's included in this course?
Get to know digital strategist Alessandra Farabegoli as she tells you a bit about herself and her professional career, from biology to email marketing. She also shares the people and projects that inspire her work.
Discover what makes email a must-have marketing channel before covering key concepts of email marketing itself, such as mailing lists, privacy, campaigns, and automations. Then, immerse yourself in the Mailchimp universe.
Start asking yourself the right questions to build a well-thought-out and engaging email marketing strategy, such as what your objectives are, who your target audience is, and what resources you have available. Find out how to make your strategy work long-term, grow your contact list, and set up a marketing calendar.
Next, Alessandra teaches you how to use a template to design your newsletters and DEM content. She also shares some advice on writing compelling copy and how to arrange the text and images for an eye-catching email. Wrap up the course by creating a series of welcome messages for new subscribers and learn how to read campaign reports to track its performance.
Recommended software & tools for this course
What is this course's project?
Learn to open and set up a Mailchimp account, plan a content calendar, and design an engaging newsletter to send to your target audience.
Projects by course students
Who is this online course for?
Anyone who has a project to promote, from selling handicrafts and offering services to endorsing volunteer work and initiatives in any other field.
Requirements and materials
A basic understanding of communication principles and familiarity with a word processor and image-editing program are essential for this course. The only materials you need are a computer with these programs.
Reviews
- 8 months ago
Helpful
- 11 months ago
Muy completo
- 1 year ago
Excelente! No sólo explica perfectamente como usar Mailchimp sino que aporta muchas herramientas sobre redacción, marketing y planificar contenidos.
- 1 year ago
10 de 10! Este curso me ha dado las herramientas para hacer lo que anhelaba y no me sentía capaz de hacerlo. Yo solo quería mandar correo masivos más bonitos, pero con éste curso y mailchimp aprendí sobre e mail marketing, crear un plan editorial, considerar ventas, utilidades y relaciones para que todo fluya. Resultó.
- 1 year ago
Corso interessante e di facile comprensione. Le spiegazioni sono chiare e permettono di seguire i vari concetti passo passo. Ottimo!
During that time, she discovered Mailchimp and instantly fell in love, to the point that she wrote an ebook on it in 2013, which was followed by others in both digital and print format. This work made her the Italian exponent of Mailchimp, earning her a spot in the Mailchimp Experts directory and later the opportunity to become a Pro Partner. In 2018, she founded Palabra, an agency devoted to email marketing and automation for major corporations, as well as SMEs.
Content
- U1
Introduction
- About Me
- Influences
- U2
Email Marketing
- What Is Email Marketing
- Key Concepts
- Email Marketing with MailChimp
- Goals and Strategy
- U3
Email Campaign Planning
- Create and Grow the Mailing List
- How to Motivate the Registration
- From Strategy to Operational Plan
- U4
The First Newsletters
- Create the Email Campaign Template 1
- Create the Email Campaign Template 2
- Copywriting for Email Marketing
- Segment and Customize
- How Much and When to Write
- Welcoming 1
- Welcoming 2
- Read Reports and Improve Results
- FP
Final project
- Email Marketing: Create a Strategy with Mailchimp
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is designed for those who already have some digital marketing knowledge and want to deepen their understanding of email marketing strategies, automations, and professional newsletter management with Mailchimp.
Basic digital marketing knowledge and some familiarity with managing emails or newsletters are recommended. You don’t need to be a Mailchimp expert.
You’ll learn how to create and manage mailing lists, design effective newsletters, segment contacts, set up automations, personalize content, and track email campaign results.
Yes, the course covers setting up automations, including welcome email sequences and sending automated campaigns based on subscriber behavior.
The course guides you through choosing templates, writing engaging content, using calls to action, and structuring newsletters to maximize opens and clicks.
Yes, you’ll learn how to segment your mailing list, personalize messages with merge tags, and send targeted communications to specific groups.
Yes, it’s recommended to create a free Mailchimp account so you can follow along with hands-on exercises and test the features directly.