Editorial Content Design: A News Experience

Overview

“Let's focus on typography by looking at different fonts and trying to see what they convey to understand the requirements for choosing a specific typeface. However, it is not just the choice that matters, but how the typography is implemented in a design. It is not only the typefaces used, but how they are used that set the tone of voice and the hierarchy of information. Attention to typographic details also means rigor, care, and quality. Factors for an information brand are crucial. Typography, then, must represent the identity of a masthead, and the graphic design must make each page and each element the part of a whole. So that when you find even a small shred of a newspaper page on the floor, you can immediately tell which masthead it belongs to.”

In this video lesson Francesco Franchi addresses the topic: The typography, which is part of the Domestika online course: Editorial Content Design: A News Experience. Design a publishing experience that responds to and adapts to new information consumption. Combines analog and digital platforms to shape content to be read, watched, listened to, and touched..

Partial transcription of the video

“Now let's get into the heart of design and try to understand what the tools or languages are that help us shape our content. Let's start from what is one of the basics, the typography. Typography is the basis of everything, of any project that is video, whether it's digital, whether it's paper, whether it's a newspaper, that it is a book. Typography is what gives our newspaper its identity and in any case gives it the same time the feeling of value, of prestige. So just as a journalist takes care of an article down to the smallest detail, takes care of the captions, the words that are used ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Editorial Content Design: A News Experience

• Level: Beginner
• 100% positive reviews (23)
• 1367 students
• 4 units
• 17 lessons (3h 14m)
• 11 downloads

• Category

  Design

• Areas

  Editorial Design, Graphic Design, Information Design