Passion Project: Make Your Creative Ideas a Reality
Naming and value proposition
A course by Carla Bonomini , Emprendedora
About the video: Naming and value proposition
Overview
“What is the name of your project? What is your value proposition? In this lesson, I am going to teach you to define these concepts that are very important so that your passion project is built on solid foundations.”
In this video lesson Carla Bonomini addresses the topic: Naming and value proposition, which is part of the Domestika online course: Passion Project: Make Your Creative Ideas a Reality. Learn to devise, develop, and make your dream projects a reality and discover how to position yourself in any creative field.
Partial transcription of the video
“Naming and value proposition What is the name of your project? What is your value proposition? In this lesson we are going to see two super important concepts so that your passion project has solid foundations. The first concept is that of naming, what name will we give to our project, which is usually an obstacle when creating a passion project. Someone can't think of a name and is blocked from moving forward. I would like to give you tools to unlock the theme of the name, but also to tell you that the name is important, yes, But it's not the most important. If you can think of a name righ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Passion Project: Make Your Creative Ideas a Reality
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Creative Consulting, Design Management, Marketing

Carla Bonomini
A course by Carla Bonomini
Carla Bonomini was born in Buenos Aires, currently lives in Berlin and says she has her dream job: accompanying other people on their path of creative self-discovery.
In her online creative community La Baumhaus, she shares her knowledge and advice through workshops, social networks and a newsletter, to create unique and noble proposals that make a positive difference in the world, and encourage others to do the same. In addition, he has collaborated with companies such as Penguin Random House, AstraZeneca and H&M.
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- 14 lessons (2h 4m)
- 23 additional resources (8 files)
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- Level: Beginner
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