Gastronomic Creativity and Pattern Composition
Decide the message / Brainstorming Process
A course by Vega Hernando , Designer and art director
About the video: Decide the message / Brainstorming Process
Overview
“In this lesson I explain the importance of the concept beyond the image and I teach you how to think and develop the idea you want to convey. In the exercise that we are going to propose we will try to explain a dish brought from a trip while we talk about its origin and the essence of that place. ”
In this video lesson Vega Hernando addresses the topic: Decide the message / Brainstorming Process, which is part of the Domestika online course: Gastronomic Creativity and Pattern Composition. Learn to use food as a communicative and conceptual element.
Partial transcription of the video
“In this lesson we are going to talk about the importance of the creative process, both the choice of subject and the concept as the "research" and the "brainstorming" previous. It is very important to do all this part of research and get the most out of ideas that then we're going to work on the image because it's the way that in the end we can transmit a concept with much more sense. In the case of taking photos with recipes or about food, is interesting not only to talk about the ingredients and the recipe, but also to convey a concept and an atmosphere . At the end we want that the image...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Gastronomic Creativity and Pattern Composition
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Category
Design, Photography & Video -
Areas
Art Direction, Food Photography, Food Styling, Instagram Photography, Mobile Photography, Pattern Design, Photographic Composition, Photography, Product Photography
Vega Hernando
A course by Vega Hernando
Vega Hernando is a designer and founding art director of Eating Patterns, a personal project born as a way to unify her passion for gastronomy and design. With more than 15 thousand followers on Instagram, Eating Patterns has driven Vega to found his own studio of content creation and artistic direction that has led him to collaborate with brands such as Estrella Damm, Adidas and Hoteles Barceló.
Using food as a graphic resource has allowed Vega to create designs that go beyond the visual and that transport us to much more deeply rooted emotions related to memories and experiences.
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- 2,689 students
- 11 lessons (1h 23m)
- 16 additional resources (9 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
