Creating Innovative Products with Storytelling and Prototyping
A course by Icaro de Abreu
A course by Icaro de Abreu
Embark on your Invention Journey with our course. Learn to develop innovative projects by blending creativity, design, technology, and business.
Awaken your creativity and transform ideas into revolutionary products that impact people’s lives. Based on the Startup Garage Innovation Process, the foundation of innovation creation at Stanford, Invention Journey is a framework that combines deep knowledge and rapid cycles culminating in hypotheses related to product and business structuring and guiding you through a complete journey toward innovation from inspiration to launch.
This course is ideal for anyone who wants to bring together creativity, design, technology, and business to develop innovative projects, from physical to digital, including those based on Artificial Intelligence. With a solid theoretical foundation and practical examples, you will explore methods such as Design Thinking and Open Innovation, and discover how to structure your ideas into viable projects, prototyping, and storytelling. By the end of the course, students will be able to create a complete project from concept to prototype and pre-launch while always respecting creative essence and human needs.
Get ready to master new project methodologies and achieve meaningful results in the world of innovation.
What will you learn in this online course?
14 lessons & 20 downloads
Design is science
6 minutes, 32 seconds
Structural Foundations of the Invention Journey
9 minutes, 18 seconds
Safe Cap and the course project
6 minutes, 25 seconds
First Sling: Inspiration
17 minutes, 32 seconds
Second Sling: Attraction
8 minutes, 56 seconds
Storytelling
13 minutes, 5 seconds
What's included in this course?
Learn how to transform ideas into revolutionary products that positively impact people's lives. Discover how to combine storytelling and prototyping to develop creative and innovative solutions. Explore the fundamental steps for creating successful projects, from conception to validation, minimizing risks and optimizing the development process. Apply methodologies like Design Thinking and Open Innovation to solve complex problems practically and effectively.
Acquire the skills to develop prototypes that are not only viable but also captivating. Learn to tell engaging stories that connect emotionally with your target audience. Discover how to structure ideas clearly and convincingly, ensuring your vision is understood and valued. Finally, be ready to launch your projects into the market, confident that they not only meet a need but also create memorable experiences.
What is this course's project?
Students will develop a comprehensive product development and communication project with six stages: concept, feasibility study, prototype, assets, pre-launch, and production, combining creativity and business to create innovative and impactful solutions.
Who is this online course for?
Students and professionals seeking innovative skills will find a fusion of creativity, design, technology, and business here. Ideal for those working in agencies, innovation offices, and startups, or studying areas related to developing impactful projects.
Requirements and materials
Extensive prior knowledge isn't necessary, but a high school diploma and an interest in creativity, technology, and entrepreneurship are essential. A computer with internet access and a willingness to learn new design methodologies are sufficient.
Reviews
- 5 months ago
So far, everything is going very well
- magronPLUS11 months ago
Embora tenha sido atraido neste curso na busca de ferramentas IA, foi bem legal a sacada do Icaro de transformar seu projeto de TCC em um curso q mistura tecnicas de Design Thinking, MVP e story telling.. mas real que senti falta das tecnicas de IA, principalmente pelo proprio teaser! :P
- 1 year ago
muito legal o curso gostei bastante, sou designer a 10 anos, tenho um projeto para levar o design para alunos da rede municipal na minha cidade, atividades multidisciplinares como arte, robótica de baixo custo e sustentabilidade, mas preciso aprovar junto a prefeitura, será que existem programas para apoiar essa iniciativa?
Content
- U1
Introduction
- About Me
- Inspiration
- U2
Prepare the journey
- Design is science
- There is no shortage of methods for designing
- Structural Foundations of the Invention Journey
- Why settle for doable when it can be delightful?
- Safe Cap and the course project
- U3
Start the Journey
- Preparations for the Invention Journey
- First Sling: Inspiration
- Second Sling: Attraction
- Storytelling
- Third Sling: validation
- U4
Pitch the journey
- Who should you pitch your idea to?
- Scaling your prototype
- FP
Final project
- Invention Journey: Create Innovative Products
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
The course is recommended for people with intermediate knowledge in design, innovation, or creativity. Being an expert isn’t essential, but having some prior experience with creative projects or an interest in innovation methods is important.
You should have basic knowledge of design, creativity, or innovation. Familiarity with prototyping processes and an interest in agile methods will also help you get the most out of the content.
You’ll learn how to apply creativity to solve problems, use storytelling to engage audiences, develop innovative prototypes, validate ideas with users, and integrate methods like Design Thinking, Invention Journey, and Design Science.
The Invention Journey method structures the development of innovative projects by combining creativity, validation, prototyping, and storytelling to turn ideas into impactful, viable solutions.
You’ll learn rapid prototyping, high-fidelity prototypes, physical and digital prototypes, sensor use, as well as methods to create MVPs and validate solutions with real users.
Yes, the course teaches how to build effective narratives, use frameworks like the Hero’s Journey and Freytag’s Pyramid, and craft engaging storytelling for products and pitches.
Yes, you’ll explore and compare approaches such as Design Thinking, Design Sprint, and Open Innovation, understanding how to apply them in startups and innovative projects.