Urban Lettering: From Drawing to Digital

A course by LetterMafia, Creative Collective

Creative Collective. Buenos Aires, Argentina.
Joined July 2019
100% positive reviews (3)
171 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian

Explore the basics of hand lettering and the possibilities of digital tools to create compositions inspired by your favorite places

If you're passionate about letters and want to make them the focus of your creativity, then you'd be a great fit for LetterMafia, a collective of designers with different backgrounds who all specialize in lettering, calligraphy, and typography.

In this online course, learn to emphasize the meaning behind words by playing with the personality of their letters alongside two members of LetterMafia, Caro Marando and Santi Friera. They teach you how to make hand-drawn letters and enhance them with digital tools, while exploring the relationship between this art form and the experience of travel. Ready for takeoff?

Read more ↓

What will you learn in this online course?

17 lessons & 25 downloads

Greetings from postcards
8 minutes, 54 seconds
Mood board of your city
10 minutes, 24 seconds
Tools and materials
3 minutes, 45 seconds
Structure sketches
12 minutes, 6 seconds
The flat tip
10 minutes, 57 seconds
The contrast in the letters
6 minutes, 7 seconds

What's included in this course?

Caro Marando and Santi Friera start the course by telling you about themselves, their careers, their story, and why they decided to join the creative collective LetterMafia. They also share some of the influences that inspire them to draw letters.

Analyze a series of "greetings from..." postcards and how they capture the essence of their destination before doing your own research and making a mood board for the city of your choice. Then, sketch a few initial ideas using what you found in the previous step.

Learn the basic rules and characteristics of hand calligraphy and practice drawing letters with chisel tip instruments. After a set of exercises on contrast and angles, experiment with applying your own variations to the designs.

Next, discover a range of customization options to enrich your lettering compositions with personality and authenticity by exploring different styles, terminals, visual adjustments, and embellishments.

Now it's time to bring your work into the digital realm. Scan your inked composition and see how to vectorize the letters, as well as add volume, color, and decorative effects for an eye-catching final piece.

  • 100% positive reviews (3)
  • 171 students
  • 17 lessons (2h 59m)
  • 25 additional resources (11 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Create a postcard with a lettering composition that captures the personality of your favorite city or place.

Who is this online course for?

Anyone interested in exploring different tools and types of strokes to understand the logic of calligraphy and apply it to a lettering piece.

Requirements and materials

You don't need any previous knowledge of lettering or calligraphy, just basic notions of Adobe Illustrator to complete the final project.

As for materials, you need:


    ⦁ A pencil and a black marker
    ⦁ Brushes and ink
    ⦁ White paper and tracing paper
    ⦁ A computer with Adobe Illustrator

Reviews

171 Students
3 Reviews

LetterMafia

LetterMafia
A course by LetterMafia

Teacher Plus
Creative Collective

LetterMafia is a group of designers specializing in lettering, calligraphy, and typography who take a collective approach to their projects, combining their skills to overcome challenges while exploring the rich versatility of letters. Since 2018, they've collaborated with major clients like Hermès, Spotify, Bodega Portillo, Persol, the Buenos Aires City Government, and Canal Encuentro.

In addition to working with letters, they've organized a variety of initiatives to foster learning and the exchange of knowledge: they held three workshops at the eighth Bienal de Tipografía Latinoamericana Tipos Latinos, participated in TRImarchi with an intensive lettering workshop, and hosted a comprehensive one called Letterbondi at Prints&Crafts. They also have their own podcast titled Familia Tipo.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Research and analysis

    • Greetings from postcards
    • Mood board of your city
    • Tools and materials
    • Structure sketches
  • U3

    Explore the lyrics

    • The flat tip
    • The contrast in the letters
    • Variations
  • U4

    Design

    • Final sketch
    • Styles and finishes
    • Optical adjustments
    • Last details and inking
  • U5

    Digitization

    • From paper to nodes
    • Decorative effects
    • Clipping masks
    • How to apply the color to finish the piece
  • FP

    Final project

    • Urban Lettering: From Drawing to Digital

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Lettering is the art of creatively drawing letters by hand, calligraphy is expressive writing using specific tools, and typography is the design of letter systems for digital or print use.

The course is aimed at people with basic knowledge of design or calligraphy, ideal for those who have already explored lettering and want to deepen manual and digital techniques.

You’ll learn to combine manual and digital techniques to create custom letters, design postcards, incorporate cultural references, and apply professional visual effects using tools like Adobe Illustrator.

You’ll need A4 paper, pencils, erasers, masking tape, metallic pens or Parallel Pen, water-soluble ink, access to Adobe Illustrator, and recycled materials to make alternative tools.

Yes, the course includes techniques to digitize, vectorize, and apply effects to your lettering sketches using Adobe Illustrator, streamlining your workflow and enhancing visual quality.

Yes, the skills you gain will help you create murals, branding pieces, advertising campaigns, and other graphic projects where letter design takes center stage.

Techniques with flat nibs are taught, along with stroke control exercises, angle variation, tool cleaning, and making homemade tools to experiment with different styles.

Information about the course and certificate


Urban Lettering: From Drawing to Digital. Calligraphy, and Typography course by LetterMafia

Urban Lettering: From Drawing to Digital

A course by LetterMafia
Creative Collective. Buenos Aires, Argentina.
Joined July 2019
  • 100% positive reviews (3)
  • 171 students