Creating a colorful and conceptual illustrative poster design
The Concept
A course by Dan Stiles , Designer and illustrator
About the video: The Concept
Overview
“The concept is the most important part of the design! It is the story of what you want the design to tell. All creatives are storytellers! In this unit, I'll show you how to work on the concept. ”
In this video lesson Dan Stiles addresses the topic: The Concept, which is part of the Domestika online course: Creating a colorful and conceptual illustrative poster design. Start creating illustrative posters that are not just visually arresting, but also packed with meaning and impact..
Partial transcription of the video
“In the last lesson, we talked about my influences. In this lesson, we're going to be talking about concept and why concept is so important to what we're going to be making today. But before we talk about concept, I'd like to talk about what we're going to be learning in this course. What I'd like to outline for you is my five-step plan for developing a really good idea, because the idea is really the driving force of what's going to be behind every single thing you make. There's no point in making something if you're not telling a story. What we're going to be developing together throughout...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating a colorful and conceptual illustrative poster design
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Category
Design, Illustration -
Software
Adobe Illustrator -
Areas
Digital Illustration, Graphic Design, Poster Design

Dan Stiles
A course by Dan Stiles
Dan Stiles is a highly accomplished designer and illustrator based in Portland, Oregon. With a diverse portfolio that spans posters, packaging, editorial work, pattern design, and book covers, Dan's unique style and storytelling abilities have made him a sought-after artist in the industry.
Having honed his skills through his immersion in the world of punk and his self-taught journey into screen printing, Dan brings a wealth of experience and expertise to his craft. His work for bands such as Arctic Monkeys, The Black Keys, and Sonic Youth has garnered him recognition and established him as a prominent figure in the field.
With a focus on the importance of concepts and storytelling, Dan's approach to design emphasizes the power of translating ideas into impactful visuals. In this course, he shares his knowledge, techniques, and passion, empowering you to develop your creative skills and craft visually compelling posters.
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- 1,497 students
- 18 lessons (3h 1m)
- 14 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
- Unlimited access forever
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