Digital Content for a Fashion and Trend Magazine
A course by Pe SaldíasAdvertiser specialized in digital marketing
A course by Pe Saldías, Advertiser specialized in digital marketing
Learn to create a marketing strategy for your online publication
In the digital world the amount of information is overwhelming and highlighting is becoming increasingly complicated, something that Pedro Saldías has successfully overcome by creating innovative proposals for fashion content and trends. In his 10 years of experience in digital marketing, he stands out for working at Agencia Raya (leading agency in creativity and innovation in Chile) and also for well-known brands such as Dolce & Gabanna and Tiffany & Co.
In this course you will learn to conceptualize a fashion and trends digital magazine full of fresh ideas, from strategy and development, to the launching campaign.
What will you learn in this online course?
14 lessons & 6 downloads
What is the creation of digital content, and what is it for?
8 minutes, 45 seconds
Analysis of fashion magazines and trends
17 minutes, 27 seconds
Identification of the profile and ages of the target group
6 minutes, 32 seconds
Identification of social networks
6 minutes, 49 seconds
Web structure for the magazine
8 minutes, 36 seconds
Name and sections of the magazine
5 minutes, 18 seconds
What's included in this course?
As an introduction, you will meet Pedro Saldías, who will speak to you about his vision of digital content and show you some of his works in fashion, design and trends. He will share with you his great influences and will explain in detail what content marketing is and what it is for.
You will carry out an analysis of fashion magazines, where you will identify the preferences of the different segments of the sector and you will understand in depth the different social networks, as well as how to work with influencers in your project and thus keep your content always current.
From the hand of Pedro you will start to develop your magazine. You will learn the keys to find a good name, define the editorial guide and develop the sections to attract the maximum attention of readers with relevant content.
You will continue to specify the visual line of the journal assessing the quality of the images and the importance of developing their own visual content. In addition, you will know the advantages of social networks and how to get the most out of them.
Finally, you will create a creative campaign to launch your digital magazine and, in addition, Pedro will give you some practical advice to maintain the quality of the content on a daily basis.
What is this course's project?
Conceptualize your own fashion and trends digital magazine, defining the editorial line, visual line, tone of voice and its different social networks to position it.
Projects by course students
Who is this online course for?
Students and professionals in marketing, advertising and fashion. Also influencers and content creators who want to generate communities around design, lifestyle and beauty.
Requirements and materials
To complete this course you need to have a basic knowledge of fashion and trends. In addition to basic notions of social network management such as Tumblr, Instagram, Twitter, among others.
About the materials, you need a computer or computer.
Reviews
- 3 years ago
Muy bueno el contenido; lo que no me parece bien es que está desactualizado a nivel temporal. Se basa en Analisis de tendencias en redes sociales viejos y no esta actualizado a los formatos y soportes actuales. Deberían reversionarlo a los tiempos que corren: 2024
- 3 years ago
Muy bueno, da ejemplos prácticos y reales.
- 3 years ago
Excelente
- 4 years ago
Excelente curso introductorio :)
- 4 years ago
O curso dá um passo a passo para conseguir criar uma revista digital apresentando os pontos mais importantes.
His passion for the world of fashion, design and trends has led him to be a speaker and professor of digital marketing, storytelling and branded content in different institutions. He is currently the general director of content and trends at Agencia RAYA (leading agency in creativity and innovation in Chile) and also, marketing director of the National Design Space (Chile).
Content
- U1
Introduction to digital content
- Hi, I'm Pedro Saldías
- Vision of digital contents and Influences
- What is the creation of digital content, and what is it for?
- U2
Trend and fashion research
- Analysis of fashion magazines and trends
- Identification of the profile and ages of the target group
- Identification of social networks
- Web structure for the magazine
- U3
Conceptual and creative development
- Name and sections of the magazine
- Editorial line and communication tone
- Editorial guide for development of original content
- Search and selection of images to publish / Line of sight
- The power of social networks to make our content visible
- U4
Project launch
- Marketing and advertising to enhance the knowledge of the magazine
- Final recommendations for the maintenance of the project
- FP
Final project
- Digital content for a fashion magazine and trends
What to expect from a Domestika course
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FAQs
Yes, the course is designed for people with intermediate knowledge but doesn’t require prior experience in digital marketing or fashion. It’s perfect if you already have a basic understanding of social media and want to dive deeper into editorial work and digital trends.
You just need basic social media skills, an interest in fashion or digital communication, and a willingness to learn about editorial production, influencer strategies, and visual campaigns.
You’ll learn how to target audiences, collaborate with micro-influencers, design digital campaigns, produce visual and audiovisual content, analyze trends, and optimize digital magazines for different audiences and platforms.
The course covers how to plan, produce, and distribute visual and editorial fashion content using digital marketing strategies, influencer collaborations, and optimization for social media and e-commerce.
Yes, real case studies of campaigns, brand collaborations, and digital launches are analyzed so you can spot best practices and apply them to your own projects.
It teaches you how to create original visual content, leverage trends, segment audiences, and use influencer collaboration strategies to maximize reach and virality on Instagram and other platforms.
Yes, the course explains how to identify, select, and work with micro-influencers to boost fashion campaigns and improve targeting and engagement.