Professional Mobile Filmmaking for Social Media
A course by JRVISUALS, Filmmakers
Learn to shoot and edit commercial videos to boost a brand’s online presence using just your smartphone
With a bit of imagination and style, you can capture video content that stops people scrolling using just your mobile phone. For award-winning filmmaker Jose Prada, the key is to know what you want to sell and create a good narrative. He is the co-founder of London-based visual production boutique JRVISUALS where he has worked with clients including Zara, Nespresso, and L’Oréal.
In this course, he guides you through the entire process of creating a commercial for a brand or product using your smartphone. Discover how to use lighting, editing, art direction, and more, to create eye-catching videos that help a brand stand out on social media. Are you ready to get out there and start creating professional content that gets noticed?
This is JRVISUALS’ second course with Domestika. In their first, Documentary Filmmaking from Scratch, Jose teaches you how to create a documentary to visually communicate a story alongside JRVISUALS co-founder, Rene Strgar.
What will you learn in this online course?
17 lessons & 14 downloads
What's included in this course?
Begin the course by getting to know filmmaker Jose Prada. He talks through the career that took him from teaching to founding his own production boutique and creating promotional content for international brands. Discover the influences that inspire the work he creates.
Dive into the fundamentals of commercial filmmaking, beginning with the evolution of advertising on social media. Learn how to research a client and develop a brief with them in mind. Then, come up with ideas for your campaign that fit the parameters of your brief.
Jose guides you through every step of the pre-production process, starting with creating a script, shot list, and mood board for your project. Next, discover the importance of set design, from art direction to location and wardrobe. Hear Jose’s tips on composing a shot and how light affects what you see on the screen.
Time to shoot your video! Look at the basic equipment needed for filming, including a tripod, lighting, and the apps that can enhance the finished result. Then use Jose’s real client examples to look at different aspects of directing before putting what you’ve learned into practice and filming your concept.
Explore the post-production editing process. Jose introduces you to Splice, a mobile app for video editing, as well as guiding you step-by-step through his own video editing process. To finish, he shows you how to put the finishing touches to your commercial and export your final project.
- 99% positive reviews (234)
- 14,616 students
- 17 lessons (2h 57m)
- 14 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish, French, Italian, Portuguese, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Learn how to plan, shoot, and edit a professional commercial video from scratch using your mobile phone.
Projects by course students
Who is this online course for?
This course is for anyone with an interest in shooting professional-looking videos on a smartphone, or working in the creative advertising industry.
Requirements and materials
No previous experience is required.
You will just need a phone or camera, and a tripod.
Reviews
JRVISUALS
A course by JRVISUALS
Jose Prada is a Spanish filmmaker who made his cross-over to the audiovisual world in 2003. Rene Strgar is a professional snowboarder-turned-filmmaker after suffering an injury in 2007. The two met in London, and eventually founded JRVISUALS.
Together, they have worked with industry giants like L’Oréal, Red Bull, Zara, NHS, Fourpure Brewing Co., Sambrook’s Brewery, Tefal, Eating Europe, Italcrem coffee, and Neverland Festival among others. They are also recipients of numerous awards like Nespresso Talents Spain (2017 & 2019) and Official Selection from Cinema Shots (2020).
Content
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U1
Introduction
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About Me
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Influences
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U2
Basic Concepts of Commercial Filmmaking
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Evolution of Advertising in Social Media
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One-Man Band
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Researching the Client
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The Brief and The Idea
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U3
Pre-production
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Script, Shot List, and Mood Board
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Preparing Your Set in Style
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The Final Image: Shots, Composition, and Light
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U4
The Shooting
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Basic Settings: Your Tools
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Introduction to Direction
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Shooting a Commercial for a Beer Brand 1
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Shooting a Commercial for a Beer Brand 2
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U5
Post-production
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Editing Basics
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Editing Your Commercial 1
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Editing Your Commercial 2
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Final Touches
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FP
Final project
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Professional Mobile Filmmaking for Social Media
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is designed for intermediate learners with some basic knowledge of filmmaking or video production, but motivated beginners can also benefit if they're ready to learn practical skills for social media commercials.
You only need a smartphone and affordable basic gear—no professional camera or expensive equipment is required. The course teaches creative solutions for low-budget productions.
You'll learn the entire process of producing social media commercials, including brand research, script writing, storyboarding, filming with minimal gear, directing, editing on your phone, and adapting videos for different platforms.
Yes, the course includes step-by-step guidance on editing social media commercials using mobile editing apps, from trimming and sequencing to adding effects and exporting videos.
You’ll learn to create effective scripts, shot lists, storyboards, and briefings to structure compelling, concise commercials tailored to brand objectives and target audiences.
Yes, the course covers strategies for developing a unique filmmaking style, creative storytelling, and technical skills that can help you stand out in film contests.
Absolutely. The course teaches lighting techniques, set design, and camera tricks for small-scale studio setups and home environments, focusing on product video quality.
Es muy buen curso, vas desde cero a 100, con explicación a detalle, de aquí solo queda seguir practicando para mejor.
Muy buen curso, para iniciarte en tus propios video publicitarios. Buena explicaciones!
Excelente curso para principantes, te lleva por un proceso sencillo y bien explicado para hacer un comercial o video corto con tu teléfono, aprendes a filmar y editar con tu celular.
Excelente curso para principantes y entender bien como grabar un comercial corto con tu telefono
Corso utile e molto interessante, le spiegazioni sono semplici e intuitive, perfetto per chi si sta approcciando per la prima volta al mondo della pubblicità e del video editing e vuole migliorare la propria esperienza e le proprie capacità.