Influencer Marketing: Create Social Media Campaigns

Influencer Marketing: Create Social Media Campaigns

“Thank you so much for taking this Domestika course with me. It's now time to work on your project. This could mean finishing the campaign you started by completing the course tasks or making a brand-new project! Either way, I strongly suggest you take the time to gather inspiration and make a unique project of your own. Make sure to keep track of your progress with different pictures of each step. It'd be great if you could also explain the choices you've made along the way and tell us if you have any doubts. This will help me guide you better if you need advice. Here are the main steps to follow: The Objective Build your core influencer marketing campaign goal using the SMART format. Don't forget that SMART stands for Specific, Measurable, Attainable, Relevant, and Timely.

Once you have a clear goal in mind, consider who your target audience will be. Do this by completing "The Buyer Persona Template". Who Will You Collaborate With? Identify the creators and/or third parties you want to work with. The Brief Build a killer self-explanatory brand or product brief. Don't forget that influencers are natural creatives, so avoid flooding them with too much information. Keep your brief short and sweet! The Execution Create a programming schedule. Consider using categories like creator, platform, actions, month, and so on. The Evaluation Track your results and generate insights. These insights will help you have the right takeaways which can be used to improve your campaign. And that's all! I can't wait to see the project you come up with, so don't forget to share it in the forum. You can do so by clicking on "Create your project". Remember to share both the final result and the steps that have led you to it. It would be great if you showed a picture of each step and added a brief explanation about what you have done in each one. I will be more than happy to answer any of the questions you might have along the way! I will try to get back to you as soon as possible. In the meantime, participate in the forum, comment on others' work, and interact with the community. See you there! ”

Partial transcription of the video

“So everybody, our course has come to an end. Hopefully this was a very resourceful one for you. This was the general overview and the fundamentals to kickstart your first influencer marketing campaign or strategy. Remember that the beauty of the online world is to try to take risks, to innovate, to fix and to change. Don't forget to keep learning and researching and watch a lot of creator content so that you can really get in depth of the creator world. Each campaign and each creator is a new opportunity and a new experience. make sure to feel comfortable with constant change and ambiguity....”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Influencer Marketing: Create Social Media Campaigns

• Level: Beginner
• 100% positive reviews (16)
• 1655 students
• 4 units
• 13 lessons (2h 5m)
• 5 downloads

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Marketing, Social Media